The WWDC24 is getting closer, as is the presentation of the new versions of the iPhone, Mac and other Apple devices operating systems. Much of the attention is paid to iOS 18which – according to rumors – should bring with it important innovations related toartificial intelligence.
In this regard, the acquisition by the Cupertino giant of DarwinAIa startup focused on building smaller and faster AI systems. The acquisition, as reported Bloombergwould be finalized at the beginning of 2024. DarwinAI’s website and social accounts have been taken offline and Alexander Wongone of the AI researchers who contributed to the creation of DarwinAI, is now leading the Apple team that deals with artificial intelligence.
Apple acquires DarwinAI to run on-device AI
The report states that DarwinAI systems will help Apple achieve a specific goal, namely run AI directly on devices rather than in the cloud (mainly for a privacy issue). No further details are available on the matter, but it is clear that the giant with Tim Cook at the helm wants to try catch up on Microsoft, Google and the other companies that are definitely ahead in the AI business.
If Apple’s intention is to compete with Microsoft Copilot, Google Gemini and OpenAI’s ChatGPT (the main generative AI chatbots), it will have to integrate artificial intelligence into its products. According to the latest reports, the company is testing large language models and intends to enhance some services such as Siri, Messages, Shortcuts and Apple Music with AI.
The CEO of Apple, Tim Cook, recently went more out of balance than usual by declaring that Apple in 2024 will “open new scenarios” in the field of AI. AI was also discussed at the presentation of the new MacBook Air with M3 chip, described by the Californian company as the best laptop for carrying out operations with the support of artificial intelligence.