Apple, stop ads on X because of Musk: what's happening

Apple has decided to suspend the publication of advertisements on X (the social network known until a few months as Twitter) after Elon Musk’s anti-Semitic comment released on its own platform. The Cupertino giant is not alone in this form of protest, IBM in fact he followed his example.

Apple (like other companies such as the aforementioned IBM) does not want its ads to be shown along with far-right conspiracy theories and anti-Semitic content. This is what we learn from the report Axios, which cites anonymous but completely reliable sources. There are no details on how long this pause will last.

The Californian giant’s decision came after Musk publicly supported an anti-Semitic post according to which Jewish communities promote “dialectical hatred against whites”. According to the American entrepreneur, “it’s the truth”.

Apple vs Musk (X): i precedenti

It is not the first time that the company that produces iPhone and Mac has chosen to pause the publication of ads on the social network in question. In fact, when Musk acquired Twitter, he applied several changes that drastically reduced content moderation. In response, Musk publicly accused Apple of hating free speech.

A (sort of) peace was reached within a few weeks, more precisely after a meeting between Tim Cook and Elon Musk in the Apple Park offices. «I think Twitter is an important property. I like the idea of ​​it being there for the talk, as a town square. But there are also some things I don’t like», Cook later revealed in a subsequent interview.

Comment from X CEO, Linda Yaccarino

Today the frost has returned between the two companies, and it is not clear how long the suspension of activities on Linda Yaccarinocurrent CEO of X: «While some advertisers may have temporarily suspended investments due to a misleading and manipulated article, the data will tell the real story. Because all of us who work at».

The “misleading and manipulated” article mentioned by Yaccarino was published on the digital pages of Media Matters.


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