Artificial intelligence and social channels: solutions, tools and opportunities

L’artificial intelligence has already changed the world of communication and is increasingly ready to enter the world of social network.

Nowadays there are many AI tools that can give the user a hand in management of the various social channels. Starting from content creation unpublished, up to the different activities of interaction with other users.

Without forgetting that generative artificial intelligence is capable of analysis large or very large quantities of data in record time.

How to use artificial intelligence for social content

Artificial intelligenceThapana_Studio/Shutterstock

Artificial intelligence, more precisely thegenerative artificial intelligencecan be used to create the main types of content which are conveyed on various social channels.

Dai textual posts at Imagesuntil we get to video and at graphic processing: the main AI tools on the market are designed for assist the user from the first phase of designing the content, up to its final creation.

It’s all about finding it tool best suited to your needs. On the textual front, for example, it is impossible not to mention ChatGPT o Bard: the generative artificial intelligences of OpenAI is Googlespecialized in the so-called text to text.

With these tools the user uploads a request textual, to obtain a creative and original textual output. For example, you can ask the chatbot to write a summary of a book or a newspaper article. Just as you can ask him to make a post starting from more or less specific information.

The same goes for Generative text to image AI: i.e. those in which the user sends a textual requestwhich will come translated into image.

The right prompt allows generative AI to create the perfect content for different social channels

Also in this case there are many tools: starting from DALL-E and Midjourney, up to reaching realities expressly dedicated to a more specific output. Think in this sense of AI specialized in photorealistic images. But also to type AIs text to video.

Regardless of the type of output that you want to achieve is fundamental send to generative artificial intelligence i giusti prompt: the instructions, or commands, to follow to create the requested content.

The quality of the finished product depends on the quality of the prompt. This means sending the selected chatbot the as many details as possible: from those about the sources to those about the type of output you want.

Without forgetting it stile. For example the text could be written in a language cold and institutional, rather than warm and ironic. In the same way the image or video could be made inblack and white. As well as they could pay homage to animation American rather than Japanese.

How to use artificial intelligence to interact with social users

Social Network

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The impact of artificial intelligence on social channels is not limited to generation of contents. Think in this sense of all those tools that allow you to support the user ininteraction with other people.

This is the case for example of moderation of content or comments others. An activity of fundamental importance for brands, which becomes increasingly challenging as the number of followers increases.

AI can make humans’ jobs easier all activity steps: starting from the so-called pre-moderationthat is to say approval of all contents that do not violate the rules of the community or social network of reference.

Until we get to reactive moderation and to proactive moderation. The first concerns, for example, the automatic responses to negative comments or inappropriate.

Artificial intelligence can be used to increase the community of a social network and to moderate published comments.

The second even allows you to intercept these contents at risk before they are published on the relevant social platforms or channels.

Another aspect that should not be underestimated is the contribution that AI can make in terms of contacts with new users. Or in terms of maintaining relationships existing.

But be careful not to fall for tools that promise to increase followers on different social networks automatically and constantly. In many cases, in fact, it is fake userswhich risk compromising the credibility of the channel in question.

The advice is to prefer tools that support one organic growth of followers. Maybe based on criteria established by the user: from age to gender, passing through geographical position or various interests.

Other uses of artificial intelligence applied to social channels

AI Social Network

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Beyond the generative aspects, artificial intelligence is perfect for analyze data of all kinds. With an execution speed not even remotely comparable to that of a human being.

AI is therefore the user’s perfect partner for monitoring all metrics linked to its various social channels. Starting from the performance of the organic communicationup to broader management activities social media marketing.

Likewise, artificial intelligence can be used to always keep the data under control single social trends. For example, monitoring the effectiveness and diffusion of certain hashtag.

Finally they exist artificial intelligence tools expressly dedicated to the world of social media. Solutions that integrate the different aspects described in the previous paragraphs within a single tool.

This is the case, for example, of Circlebooma tool integrated with OpenAI, which generates posts on various social networks, but not only. Circleboom also allows you to plan future communications and to manage multiple accounts at the same time.

UpGros is an AI dedicated to community growthwhich allows you to filter future followers based on custom filters. Content Studio it is instead a tool that integrates the social media monitoring with the creation of new content.

To know more:

  • Artificial Intelligence: what it is and what it can do for us
  • Social Media, the list of the main social media

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