Cheaper 12 and 13 inch MacBooks: Apple responds to the success of Chromebooks

According to new rumors, Apple is currently working on new 12 and 13 inch MacBook models to be placed on the market at more accessible prices. For the US market, we are talking about about 700 dollarswhich is about $300 less than Apple’s currently cheapest notebook, the MacBook Air with M1.

Apple will respond to its Chromebook success with lower-cost 12- and 13-inch MacBooks

The source is not the most authoritative – the account yeux1122 on the Naver blog – but the rumor acquires interest because it actually “confirms” what was suggested by the much more reliable analyst Ming-Chi Kuo. On the launch of the new laptops, sources within the supplier chain reveal, there would no longer be any doubtsbecause Apple has to react to a sharp decline in sales of both iPads and MacBooks.

Apple - 12 inch MacBook

The editorial team of also holds the same opinion Digitimesaccording to which Tim Cook and company could launch “cheaper” laptops in the second half of 2024 to diversify the proposal in this specific sector and to try to steal users from Google, which is enjoying increasing success with its Chromebooks.

Those of Big G are in fact affordable laptops with reliable performance for basic daily activities (streaming, web browsing, emails, video calls) and studying. Within educationalChromebooks are currently the most popular machines, even more than iPads.

Lenovo IdeaPad 5 Chromebook

The Scary Fast event dedicated to Macs will be held on October 30th, but no announcements in this direction are expected. According to the latest rumors, Apple will present the 24″ iMac with M3 chip and the 14 and 16-inch MacBook Pro with M3 Pro and M3 Max.

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