eBay recently presented a new feature based onArtificial intelligencebaptised Shop the look.
This offers users a variety of clothing, helping them choose which clothes to buybased on the items already purchased in the past on the platform, all with a pinch of attention to the fashion and trends of the moment.
On the other hand, eBay can count on a huge amount of data: the platform has been active for decades and, being able to count on millions of users e billions of imageshad no great difficulty feeding the AI model that underlies Shop the look.
eBay’s Shop the look applies Artificial Intelligence to the fashion context
In the press release linked to the launch of the new function, eBay explained how Shop the Look is in all respects a sort of “Gateway to the world of fashion” for e-Commerce customers.
On the other hand, AI applied to this context is not completely new. In the past, for example, Pinterest presented a feature that allows women to use their own photograph to identify the clothing that best suits their style.
Even Amazon, eBay’s historic competitor, is increasingly applying AI in its commercial strategies. Just a few days ago, the platform announced the release of a useful tool for creating product pages through AI.
eBay is a giant in online sales, having been an active portal since 1995. The company, based in San Jose, California, has more than 12,000 employees and is listed on NASDAQ. Despite the competition from Amazon, in fact, it still remains a true giant in online sales.