Facebook: fight against watchbaits, inaccurate interest deduction, Desktop redesign, Digital Collectibles in development

A university study highlighted an alleged inaccuracy on the part of Facebook’s interest deduction system which, in the meantime, has tackled the scourge of watchbait videos and is preparing to launch its NFTs on the platform.
Facebook: fight against watchbaits, inaccurate interest deduction, Desktop redesign, Digital Collectibles in development

From the height of its throne in the realm of social media, Facebook has certainly not basked on its laurels (also because, in addition to Trump, Elon Musk also thinks of making his own social network) and, even in the past few hours, after the many innovations that have emerged just a day before, she became the protagonist, willy-nilly, of the hi-tech scene, announcing, after the launch of her official / verified account on TikTok, measures against click-catching videos (even if the targeting of interests should also be improved) , meanwhile proceeds with the project to introduce NFTs also in social networks (as well as on Instagram).

The weekend of Meta, formerly Facebook Inc, opened with a crackdown on the clickbait related to videos. As is known, questionable tactics are often used to induce viewers to click and view a given video: these routines, even if they actually worked, according to the feedback provided, are considered annoying by users and therefore the parental company of the social network intervened. communicating a series of countermeasures to stem the phenomenon.

First of all, a “holistic” approach will be used in detecting the “bait” nature of a video, since the click-catching techniques could concern “the text, the thumbnail or the content of the video”: in the event that a video is verified the nature of “bait” will proceed to penalties. In particular, at first, we will proceed not to recommend to viewers the videos evaluated as “watchbait” and they will also receive a more limited score (or ranking).

In the event that there are repeat offenders, the page accused of letting too many watchbait videos be published will be penalized in its overall distribution. As part of the introductory communiqué of these measures, Menlo Park gave some examples, explaining that it will highlight as watchbait whether sensational elements (“Your reaction was priceless!”) Or extreme elements are included in the title or video, but also creating expectations (“Your best friend just sent a crazy message to your girlfriend!”) which turned out to be misleading with respect to the mere content of the video, just to trick users into watching it.

To avoid falling into these errors with the aforementioned consequences, Meta has also released a small handbook on how to create accurate expectations and informative posts for videos. It starts with the use of titles and captions that provided useful information for understanding the video, passing through the use, such as thumbnails, of clips actually taken from the video, and not of cropped or photoshopped images that have nothing to do with the video. , without forgetting – among the many tips provided – the use of the creator’s voice to “establish originality and authenticity in your content”.

Measures have been passed for the Watchbait, now Facebook may have to address another problem, namely the inaccuracy, in 1 in 3 cases, of its targeting of interests since it could lead to a lower advertising return for investors in ads. This is what emerged from a study (news.ncsu.edu/2022/03/new-study-reveals-why-facebook-ads-can-miss-target/) conducted by North Carolina State University whose researchers, at the beginning , registered new accounts from scratch and conducted planned activities, finding that 33.32% of the interest earned from the social platform was irrelevant or inaccurate.

In the second phase of the test, 146 users from various parts of the world were enrolled, who installed a monitoring extension for their Facebook accounts: in the end, after a while they answered a series of questions about data collected in this way, finding a similar range of imprecision, equal to 29%, in the deducted interest. Other elements that could impact on the (im) accuracy of the interests deduced by Facebook are the difficulty of the platform in distinguishing negative and positive interactions, and the confusion between two entities that are only apparently similar (eg Apple as a company, and Apple as a fruit).

Meanwhile, something has been done, albeit in another direction. As noted in recent days by Mashable (and then also admitted by the same social network), a new big redesign is spreading among users of Facebook for Desktop (the biggest after the one two years ago), which places, roughly, almost all the settings, menus and navigation elements on the left, in a vertical menu already adopted by Gmail and, among the social services, by Twitter.

Finally, the rumors. According to leaker Alessandro Paluzzi, aka @ alex193a, Facebook is working, like its sister Instagram, on Non Fungible Token, in the form of Digital Collectibles.

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