Through a post on the official blog, Google has declared war on junk content generated by Artificial Intelligence, often exploited to obtain organic positioning and therefore visibility. This action, apparently, could lead to a substantial improvement in the quality of the contents offered by the search engine in the short to medium term.
According to what was reported by the Mountain View giant, it is a series of algorithm improvementsa much more complex and refined update than those usually proposed by the company.
Also according to the post, the changes may affect different types of content, with a particular focus on content generated with automated systems, such asGenerative AIalthough no specific reference was made to this technology.
AI-generated junk content? Google’s new algorithms aim to stem the phenomenon
Elizabeth Tuckerdirector of product management at Google, confirmed how “This update involves refining some of our key rating systems to help us better understand whether web pages are not useful, have a poor user experience, or appear to be created for search engines instead of people“.
She then added how “We believe these updates will reduce the amount of low-quality content in search and send more traffic to useful, high-quality sites“.
As generative AI becomes widespread, the SERP (Search Engine Results Page) have been invaded by AI-generated content optimized for SEO. The numbers, apparently, were so high as to convince Google to intervene with this drastic measure.
On the other hand, cases of AI “abuse” in the SEO context are quite evident. It is a clear example of this Jake Wardan SEO consultant who has gained great popularity on X in the past months. The same, he demonstrated how he was able to steal a huge volume of visits from the competition thanks to AI, creating 1,800 items in a very short time and positioning them on Google.