Google and Microsoft are two tech giants and, as is normal, it happens that from time to time their healthy rivalry leads to some “legal” fight. And indeed, Big G presented a formal complaint at the Federal Trade Commission (better known as FTC) accusing Microsoft of anti-competitive practices with the aim of retaining cloud customers.
Google against Microsoft: customer acquisition strategies denounced
Based on what was reported by The Informationthe Mountain View giant claims that Microsoft is abusing its dominant position in the corporate sphere to ferry customers to its cloud propositions. In fact, Google claims that the rival company has used the licensing terms in the Office 365 contracts to its advantage for Acquire and lock customers into separate Azure contracts.
It will be up to the competent authorities to investigate and deliver a verdict on Google’s allegations, but it should be remembered that this one this isn’t the first time Microsoft has been questioned for its customer acquisition practices. Last year, in fact, the Redmond company was forced to make changes to the licensing terms in the market UE (because of a complaint filed three years earlier). In the United States, however, nothing has changed for the moment, so the heralded “greater flexibility” still remains a mirage for customers in the states.
Google’s complaint can be understood as an attempt to bring US antitrust attention to practices that have been deemed anti-competitive in the European Union. In favor of Big G there is also an informal investigation opened by the EU antitrust on Microsoft Azurand early 2023. The purpose of the same is to find evidence of wrongdoing reported by competitors: this refers to personal information of customers exploited to gain advantages over competing cloud service providers.
It will take some time to have a “verdict”, which however could prove decisive for the cloud computing market today dominated – in order – by Amazon Web Services, Microsoft Azure and Google Cloud.