Millions and millions of people around the world they use Google every day to carry out searches and quickly find the information they need. This happens because the search engine has demonstrated, over time, great reliability and attention to user needsintroducing changes and updates when necessary.
These days they could notice changes in search results precisely due to a new intervention by Google, which is implementing improvements to offer an increasingly efficient and satisfactory service thanks to the introduction of systems based on generative artificial intelligence. Let’s find out what is changing and what differences can be noticed.
AI arrives in Google search results, what is changing
Google plans to keep up with the times and, for this reason, it decided to start experimenting with the introduction of generative artificial intelligence tools to provide increasingly complete and elaborate answers and allow users to save time and obtain increasingly relevant results.
The service is currently in an experimental phase and only a few users can access the new feature. Anyone who searches with a question or a series of keywords may see a short paragraph of text generated with artificial intelligence at the top of the screen, before the links to the pages identified by Google.
This is a real summary, which is intended to help the user by concentrating and summarizing all the information he needs and that the tool collects from the various pages identified by the search engine based on the keywords indicated.
The links to the pages remain useful, as they allow you to independently delve into what is reported by Google. Above the proposed summary paragraph, there is a notice informing the user that Panoramas generated with AI are to be considered experimental. The overview can be removed at any time if the user does not wish to view it.
AI in Google search results, when the change will be widespread
AI-generated answers are not obtainable in all searches. After this first experimental phase, barring unforeseen circumstances, the update could be released gradually.
The company warns users. Generative AI, used to improve search results, being experimental might make mistakesmisunderstand some content or not understand the question, providing irrelevant answers.
For example, if you asked the winner of a future competition, the AI would provide an answer, even if it may not be correct. It is good, therefore, carry out checks yourself to ensure the reliability of what you read.
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