Like other social platforms, such as X (formerly Twitter) and Telegram, also on Instagram you can now get the blue verification check and unlock new features by payment. Well, to convince more users to subscribe to the service Meta Verifiednow the US giant is evaluating an option for only show content published by verified accounts in the feed. To put it in other words, users without a blue check – therefore not paying – risk losing their audience overnight.
Meta’s strategy to push Instagram users to subscribe to Verified
As confirmed by the CEO of Instagram Adam Mosseri during an interview given to The Verge, the platform is testing a new option for photos, videos and stories to appear in the feed. There are three alternatives available: “followed”, “favorites” and, precisely, “Meta Verified”.
With this new solution, Mosseri explains, creators and brands will be able to achieve greater visibility: «We think of this option as a new control tool for users and as a way to discover creators and companies».
Being the feature still in the testing phase, details on the matter are scarce. For example, it is not clear how many people already have access to it. Furthermore, the possibility that – perhaps due to unconvincing results – will be thrown away within a few days cannot be ruled out.
The main objective is, of course, monetize as much as possible. Come? Convincing users to subscribe to Meta Verified. In the United States of America, the cost of the service is $11.99 if you subscribe via the web (Facebook only) and $14.99 if you subscribe via the app (Facebook and Instagram).