The press release distributed by Meta earlier this week proved to be focused on building its Metaverse, with several possible tests in place as a stimulus (monetization side) to Creators who will now be able to sell their digital objects.
With less and less chance of earning revenue from targeted advertising, due to Apple’s ATT-style confidentiality measures, Meta, formerly of Facebook Inc, has for some time turned increasingly to the creation of the Metaverse, a set of parallel, simulated worlds. on the style of social networks such as Second Live or VRChat, and games such as Minecraft, Roblox and Fortnite: in order to push even more in the construction of this digital world, Meta has just announced a series of important tests.
The latest data reported the presence of 10,000 alternative “worlds” created in the Metaverse of Menlo Park, thanks to the Creators, in favor of which a fund amounting to 10 million dollars was launched last October.
Now, continuing the project to allow Creators to “support themselves and earn a living by building these fantastic experiences”, a test has started that will allow users to create and sell to users of the Metaverse entrance environment, Horizon Worlds, active in Canada. and USA for those who are at least 18, digital objects: specifically, Menlo Park gave the example of accessing secret areas of a world, or of plug-ins that could be added in a world focused on fashion.
At the moment, the revenue from the sale of digital items will be subject to commissions, as opposed to what was established for another creator monetization initiative in the Metaverse: in this case the reference is to the new test, in the USA, of a Creators program. Bonus similar to that of Instagram for the Reels: the new Bonuses will be paid based on the achievement of certain objectives (eg “building worlds that attract most of the time spent”) and will be paid in full to the Creators without any commission .
In the past, Meta has reported that its virtual reality division had accumulated a loss of 10 billion dollars, despite the great success of the Quest 2 headset, whose companion app was downloaded 2 million times over the past holidays. Christmas: the problem of making the Metaverse profitable, equal in importance to that of protecting its first “inhabitants”, is pressing and will therefore go hand in hand with the help provided to Creators to monetize their efforts.