At the next edition of the Milan design week, LG’s new OLED smart TVs will show off themselves not only technically but also in terms of design, care in construction and in the choice of materials.
Milan Design Week 2022: LG's OLED Object smart TVs enhance their look

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Between 7 and 12 June, LG Electronics will present, on the occasion of Design Week 2022 in Milan, at the Salone dei Tessuti, two OLED TVs of the LG Objet series, formed by the already known LG OLED Objet Easel (intended as the 65Art90 model) and from the new LG OLED Objet Posé (model LX1).

Starting from the 65Art90 model (5,999 euros) of the Object Easel smart TV, a brief recap is a must in view of its landing in the Old Continent, during the third quarter of 2022. In this case, we are in the presence of a model that uses a 65-inch WRGB OLED (evo) panel resolved in UHD with 100-120 Hz: the audio is formed by an 80W 4.2-channel system, hidden behind a mobile cover in Kvadrat fabric (interchangeable, in sequoia red, beige and green).

The latter, manageable via remote control, can be set in Line View mode, leaving only a small part of the screen visible, such as an LED tab on which to keep the audio player always visible, and basic information, such as date and time. On the back, there are 4 HDMI 2.1 with ALLM (self-lowering latency), variable refresh rate, eARC (on the 2nd), and UltraHD @ 120Hz.

To coordinate everything, inserted in a design that evokes the easel on which the works of art are painted, in terms of hardware, will be a 5th generation, AI based alpha 9 processor, in charge of the various optimizations, including – in the field visual – the dynamic mapping of tones (for those HDR contents without the related dynamic metadata), the FilmMaker Mode and – as for sound – the upmix up to 7.1.2 virtual channels (AI Sound Pro). The operating system is webOS 22, with support for various streaming, to the Alexa and Assistant voice concierges and, to the Apple share, to HomeKit and AirPlay 2.

The real surprise, however, will be represented by the LX1 model of the Posé smart TV (also scheduled for the third quarter of 2022) of LG’s OLED Objet line. The latter, in 42, 48, 55-inch cuts, adopts OLED evo UHD panels from 100-120 Hz. The anticipated technical data sheet shows great attention to design: marked by a soft beige color, the LX1 TV has minimal and rounded lines, with an upward wave on the back that acts as a “pocket” for magazines. The cables are not noticeable, well channeled along the pedestal to the floor: as a consequence, when in Gallery mode (reproduction of famous works of art), it seems to be in the presence of a freshly painted picture on the easel of a artist.


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