In the past few hours, Netflix has announced new initiatives to remedy the decline in users, including new content and layoffs, and the launch of groups of “beta testers” for content that is still unreleased but on the way.
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Netflix is not going through a happy moment lately, as demonstrated by the drop of 200,000 subscribers recorded in the first quarter of 2022. A new report, however, also confirms a certain disaffection from long-term customers, with the platform co-directed by Reed Hastings who, also for these reasons, has announced several new law enforcement initiatives.
According to an Antenna.Live report for the first quarter of 2022, 13% of those who had subscribed to Netflix for more than three years decided, compared to 5% in the previous quarter, not to renew their subscription. Among the new subscribers, things are better, given that – compared to 64% in the last quarter of 2021 – it has dropped to 60%. The overall cancellation data is also bad: compared to the 2.5 million recorded in the last 5 quarters, it has risen to the current 3.6 million (although this trend is also common to other platforms, perhaps due to the end of pandemic restrictions): the report has also highlighted a connection between the cancellation of subscriptions and the price increases of the large N.
The latter, which has long since announced some corrections to remedy the decline in subscribers and revenues, in the past few hours, after having cut down the editorial staff of the Tudum fan site, has announced another 150 layoffs (in addition to the interruption of the collaboration with 26 freelancers), mostly located in the USA: the company motivated the measure not with individual services, but with the need to reduce costs, having also reduced revenues, reassuring in any case that the people involved they will be best assisted in this difficult phase.
Among other measures announced to remedy the decline in subscribers and revenues, Netflix also announced the launch, from June 14, of the documentary “Halftime” focusing on the private and professional life of singer Jennifer Lopez.
According to Variety, which came into possession of an email sent to users, Netflix, after having done so sporadically since May 2021, has started to set up groups of subscribers, in the USA, who have early access to upcoming programs, films and series. , at the end of which viewing they are invited to fill out a feedback survey, explaining what they liked or disliked, what they would have done better and how likely they would have recommended that content to friends and family.
The answers provided will ensure that the company, within 6 months of the same, can make corrections before the official launch of the content in its final form, with the hope of being able to focus on the titles with the greatest probability of success, then exploiting them to entice new ones. users, but at the same time reducing production costs: it should be noted that the users involved in the test would be bound by a confidentiality pact on the titles of the contents they have to evaluate.