Netflix: What a disaster the fight against password sharing

Committed to curbing the decline in revenue and users, Netflix has begun to work to avoid the improper sharing of its credentials, between its subscribers and those who do not have a subscription: everything, however, is not going as planned.
Netflix: What a disaster the fight against password sharing

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The data of the last quarterly of Netflix were not very happy, bringing to light the first decline in users in the history of the well-known streaming, destined to further worsen: this has triggered several corrections, such as a greater commitment to video games, several layoffs ( also of the new fanzine site Tudum), and the promise of contents that are more in the hearts of users (and less in the ethical desires of its employees).

These initiatives were then joined by the intentions to accelerate the introduction of a low cost subscription plan with advertising, to focus on live streaming, and to extend a test, currently underway in some countries (Chile, Peru and Costa Rica), which limits improper sharing of passwords. Precisely with regard to this test, the first updates have arrived in the past few hours, which make known the progress process, not exactly flawless.

As is known, the terms of this test provide for the distinction between household, people living under the same roof, and household, people of the same family who do not share the same house: Netflix, using some geolocation data (eg. IP address), provides that, for each sharing of access data with users not belonging to the household, an extra fee will be paid per user benefited: this monthly fee is 7.9 Peruvian sols, 2.380 Chilean pesos, and 2.99 dollars (for Costa Rica).

According to reports from Rest of World, which interviewed some Netflix subscribers in Peru, many local users, two months after the launch of this initiative, have not yet been notified (by email or notification): some of those who have immediately noticed the price increase, they canceled the subscription while others, ignoring the warning, continued to share their account without problems or penalties. Among other things, another curious aspect came thanks to the anonymous testimony of a local customer service employee, who communicated, to those who called to explain the situation of family members who used their Netflix account while living elsewhere, that they would have I could pass them the verification code to bypass the restriction, and continue to share their account for free.

On the matter, Netflix itself summarily pronounced itself, which explained how the experimentation in the three countries involved is in “progressive launch and that subscribers in the three test markets could pay different rates”.


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