Samsung is still the leader in smartphone sales but is losing ground

The battle in the smartphone world for who excels in terms of sales is always open and the players are always the same. Leaving aside a short period of time dating back to 2020, Samsung has been a leader in the world of telephony globally since 2012.

Based on each annual report on smartphones sold, the South Korean giant has consistently been a leader. As for the quarterly reports, it goes up and down, but the company seems to be steadily maintaining its leadership in the race.

The latest report published by Canalys shows Samsung leading during this quarter with a market share of 20%. This allows the eastern giant to beat easily Applesecond place, with the 17%. Xiaomi, also considering the great impact of its POCO brand, currently occupies third place with the 14%. OPPO, also thanks to OnePlus, is in fourth place with the 9% and while in fifth position here is the Chinese conglomerate TRANSSIONconsisting of Tecno, Infinix and iTel, with the 9%. All other smartphone manufacturers, however, collectively occupy the largest slice of the pie with the 31%.

Samsung still dominates smartphone sales in the world

Samsung’s leadership has consolidated over time and once again the South Korean brand is first overall. The graph, however, would show a slow risewith a steady loss of ground when it comes to shipping around the world.

Although some might think that Apple is ready to take advantage behind it, the scenario seems very different. The Cupertino company would have slowed down during this last quarter, losing the 6% of its market share.

The beneficiary of the situation would be the TRANSSION company, which in fact earned as much as 50% in the last quarter 40% in just one year.

The next period therefore promises to be very exciting, with Samsung potentially climbing the positions in this particular ranking.


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