Since generative AI tools have become extremely popular online, there has been a debate about copyright and the right to use images, text, websites and other information accessible online to train AI models. Giants like Getty Images quickly positioned themselves against Stable Diffusion, for example, as parent company Stability AI allegedly trained the AI by illegally processing millions of images from its copyrighted database. In reverse, Shutterstock is embracing Generative AI and now announced the expansion of the agreement with OpenAI to provide the startup with the data it needs to train its models.
Shutterstock works closely with OpenAI
Reportedly for the next six years OpenAI will license data from Shutterstock, including images, videos and music, as well as all associated metadata; meanwhile, Shutterstock will get “priority access” to the latest OpenAI technology and enable its customers to transform images with the help of generative AI. In addition, the proprietary Giphy GIF library (acquired by Meta) will also receive AI-powered features.
Il CEO di Shutterstock added the following in the press release: “The renewal and significant expansion of our strategic partnership with OpenAI reinforces Shutterstock’s commitment to driving AI technology innovation and positions us as the data and distribution partner of choice for industry leaders in generative AI”.
To appease artists and avoid their rebellion against this decision, Shutterstock will keep the fund for the main contributors of the platform, paying them for their work in training Generative AI. In all of this, did you know that ChatGPT traffic has dropped?