The ever-rich annual Snap Partner Summit, in its 2022 edition, unveiled several innovations for creatives, brands, users, music lovers and, surprisingly, even the Snapchat company’s new hardare, a minidrone. from shooting.
Snap Inc, the parent company of Snapchat, which also manufactures the Spectacles 4 smart glasses, has recently held virtually its annual Partner Summit 2022 event, during which it unveiled several new features to be implemented soon, as well as an unexpected ” one more thing “.
According to what was announced by the company of CEO Evan Spiegel, which only a few days ago released its quarterly, the Snapchat platform has currently reached something like 600 million monthly active users, and 332 million active users per day: the interactions with third-party realities given that, in the last year, Snapchatters have shared Twitter tweets or music from Spotify 6 billion times in the last year.
Of course, Lens filters applied to user-created content are also good: creators have made more than 2.5 million, which have then obtained a flood (5 trillion times) of views. To support creators in the implementation of AR activities, it was decided to make the Lens Cloud back-end services available free of charge, which will offer a more interactive, useful and dynamic AR experience, through multi-user, localization and archiving.
In the Lens Studio tool, the forge for making Lens filters, Ray Tracing will be implemented, which will give even more realism to augmented reality experiences: at the same time, the company is evolving the Camera Kit project which, for example, has allowed to natively integrate Snapchat lenses into Galaxy A smartphones. Content creators, those who populate the feed, will be supported both in the editing phase, with Director Mode (which will provide new tools such as Dual Camera for an immersive perspective obtained simultaneously using the front and rear cameras of the smartphone), and at the level of monetization, with opportunities for sharing revenue, Snap Ads and more. In 2020, the Minis platform (minis.snapchat.com/) was launched, which allows you to use html 5 to create fun social gaming experiences with your friends: thanks to the introduction of the Minis Private Components System, it will be possible to enrich these experiences, respecting privacy, with advice, reviews, and evaluations.
In order to create new opportunities for brands and improve the shopping experience of users through Snapchat’s AR tools, the platform has included new tools, starting with Dress Up. It is a tool, accessible from the Snap Camera AR bar and from the Lens Explorer, which will bring together the best of the AR fashion experiences (eg tests of brands, retailers and creators) of the platform. Camera Kit for AR Shopping will bring Snapchat’s try-on lenses to product detail pages, while Snap 3D Asset Manager is aimed at high-converting (and minimal return) trial experiences as brands , requesting and adapting the 3D models for each of their products in the catalog, will benefit in this from the size prediction technology developed by the platform.
Thanks to the collaboration with Live Nation, which will involve some of the main music festivals (eg Lollapalooza in Chicago), a deeper connection is made between artists and fans, which goes beyond, thanks to AR, the performance on stage.
One of the juiciest news of this Snap Summit Partner 2022, however, materialized when Evan Spiegel presented Pixy, the semi-automatic shooting mini-drone (101 grams), arriving in the States and France at a price of 229.99 dollars. . The device in question, without SD and without controller, but with a replaceable battery that ensures from 5 to 8 flights, works in a very simple way: the user will have to decide what to make him do while filming, to choose between floating, following the when the user moves (walks or runs), or goes around him. Once completed (12 megapixels for photos, 2.7k for videos), it will be enough to offer him the palm of your hand for Pixy to land alone and, at that point, starting Snapchat from the smartphone, they will find themselves in the Memories as immortalized, which the user will be able to modify, perhaps enriching it with Jump Cut, Bounce, Hyperspeed, Orbit 3D effects, and then send it and / or share it.