In the past few hours, Snap Inc, the parent company of Snapchat, has announced two important initiatives, including the launch of a support program for emerging color creators, and an extension of the collaboration with the well-known car manufacturer Dacia.
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Snapchat, the famous photo-sharing by Evan Spiegel that years ago resisted the pressing advances of the then Facebook Inc, continues its evolutionary process aimed at making it something more than a mere multimedia sharing platform and, in this regard, in addition to having announced a meritorious initiative in favor of emerging creators of color, it has also formalized a new AR based collaboration with Dacia.
For a long time, the car brand Dacia, of the Renault group (which, in fact, at the beginning of June, together with Volkswagen, also made a visit to TikTok), has collaborated with Snapchat, considering it the ideal partner in reaching the 25+ audience. / 35, as Snapchatters, notoriously very loyal to their platform, have grown up with it and are now using it not only for creative and fun jobs.
During the coronavirus lockdowns of 2020 and 2021, Snapchat and Dacia, through the media agency OMD, allowed fans of the car brand to be able to follow the launch of the new Sandero and Spring models, even with the dealerships closed.
Later, the initiative of the Lente arrived for the launch of the Dacia Jogger crossover, which allowed you to step into the shoes of a skater with the task of “accompanying seven passengers on board the vehicle”, in order to emphasize the great spaciousness of the relative cockpit. . Now, renewing this collaboration, it has been announced that, for the first time in the case of an automotive company, all Dacia brand car models will be explorable in the unique experience ensured by the potential of Snapchat’s augmented reality.
The purpose of the car manufacturer is both to rejuvenate its customers, targeting Snapchatters, as confirmed by the words (“Our desire is to expand our audience as much as possible, to reach younger targets”). Dacia’s marketing communications manager, Valérie Candeiller, who aims at a highly qualified target, given that, according to Snap Inc’s Automotive Manager, Raphaël Schwartz, the well-known photo-sharing in the land of the Gauls has reached more than 16.4 million monthly users aged 25, and considering that “audience growth in France is particularly focused on people aged 35 and over: in two years the number of unique visitors aged 35 to 49 years increased by 62% “.
Last but not least, Snapchat announced the “Black Creator Accelerator” in favor of color creators who, with the collaboration of Google, Westbrook, and UNCMMN, will offer emerging color creators in need of support several benefits, including $ 10,000. per month in tutoring.