At the 2022 edition of the IAB’s NewFronts, Snapchat announced the launch of new original content, initiatives for inclusivity and new tools for video advertisers, as well as new reports attesting to the very good “state of form”.
Fresh from a Partner Summit full of news, Snap Inc has released some very interesting data about its Snapchat platform and, at the same time, at another event, it has announced new initiatives in favor of content and advertising.
Over time, according to a report released by Snap Inc, the parent company of photo sharing, Snapchat has invested more and more in tools to help people connect, with the consequence that 95% of Snapchatters confirm that they find help in the ‘app to keep in touch with friends and family. Thanks to AR tools, in recent weeks subject to further announcements, users have managed to be more themselves (according to 87% of Snapchatters), so much so that it is not surprising to know that Snapchat is the social platform with the highest level of happiness of the its users.
The latter, for 82%, actively engage with brands, using the AR tools made available by them to try the products, with the consequence of being more and more inclined to make “a large purchase, such as a laptop, a smartphone or even a car “. Considering that “Snapchatters are 30% more likely to make a purchase on social media than non-Snapchatters, it is more important than ever that your brand is present on Snapchat”.
At the just-concluded edition of NewFronts 2022, Snapchat announced other news. It starts (after tests also carried out with Kraft and Molson Coors) with “Snap x Cameo”, a program that allows Snapchat video advertisers to collaborate with the best talents of Cameo (about 45 thousand), including influencers, artists, athletes , musicians, in making personalized video ads in the short format suitable for Snapchat. As part of this initiative, thanks to the already launched Creator Marketplace, creators will have new opportunities to earn “by connecting them with new partnerships of advertisers”.
Another news announced is the Snap Promote, an advertising tool, with better results than the For You feed on the Stories page, intended for content partners on Discover. There was no shortage of announcements of new Snap Original content, generally very popular with Generation Z, and the renewal of the agreements with the NFL, WNBA, NBA leagues, in consideration of the fact that last year 205 million people watched on Snapchat. its sports content. Finally, there will be several inclusivity initiatives, conducted together with partners such as Bunim-Murray Productions, Future Studios, Eagle Vision, NEO Studios, Kids at Play, Unanimous Media, Leopard USA, etc.