To recover from a quarterly that hinted at signs of Apple’s privacy changes, Snapchat announced a brace of innovations aimed at offering travel and restaurant suggestions to users.
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Snapchat, the well-known photo-sharing platform of the white ghost on a yellow background, in the past few hours has been the protagonist of two new ads, represented by an advertising novelty, and by an implementation that will help users find the restaurants around self.
The first news announced by Snap Inc was substantiated in the launch, after months of tests (with partners of the caliber of Etihad Airways and Booking.com), of the Dynamic Travel Ads (dynamic travel ads). The latter present on Snapchat the travel offers (eg for flights, hotels, destinations) most interesting for the various users, which take into account which places they have already visited (drawing on “visitor data on 49 million unique places listed in the Snap Map “) and taking into account the monitoring of their activities (carried out with the platform’s proprietary pixel monitoring technology).
Also on the occasion of the same announcement, Snap Inc announced the implementation of a “Location Aware” option for all its dynamic ads, so that an advertiser’s offer or messages are adapted to where you find the user in the world.
Finally, the second novelty. Last year, Evan Spiegel’s platform launched Layers, with the aim of helping users find things to do with their friends around them. In this context, the result of an agreement with The Infatuation, a well-known site that collects restaurant reviews, was disclosed. Thanks to the new partnership, in cities such as London, Washington DC, New York, Chicago, Los Angeles, Austin, San Francisco, Atlanta, Seattle, Philadelphia, Denver and Miami, it will be easier for users to find restaurant suggestions around them.
To do this, just start the Snap Map and, at the top right, by choosing “The Infatuation”, you will have the new layer that will highlight the restaurants nearby, with users who can save them in their favorites for when they need them, or share them via messages with your friends. Also as part of an agreement, Snapchat will show “The Infatuation reviews in profiles of places in more than 50 cities around the world”.