The official admission of the test has arrived, only a few hours earlier anticipated by various online newspapers: Spotify has begun to test, in the USA, on the Android client, the function that will allow artists to sell their NFTs hosted elsewhere.
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More and more large hi-tech companies are launching themselves in the NFT segment, non-fungible token. Not long ago, it was Instagram that tested its implementation, allowing people to share NFTs created or bought in messages, feeds, and Stories. Now, apparently, it’s up to Spotify to try its hand in this field with a commitment that, in the future, could also hold more surprises.
According to what has been announced by the digital magazine Music Ally, and then also reported by TechCrunch and The Verge, several users in the USA, after updating their version of Spotify for Android, have noticed that the well-known streaming of green dress allowed some of the own artists, including The Wombats and Steve Aoki, to sell their “third party NFT offerings”.
Specifically, taking a look at the page of the artists involved in the test, it was possible to notice how, just under the header of the artist and the list of his songs, there was a sliding gallery of NFT miniatures, by clicking on each of which an enlarged preview was opened and it was possible to read some more details, and then, through an external link, be brought to the OpenSea market to eventually buy the NFT object of your interest.
The newspapers reported as sources specify that, in the test launched by Spotify, the latter does not withhold any commission from artists for the sale of NFTs, which are supported only in the form of static images (even if the real NFT is animated in the form of GIF or video) and without music, with the consequence that, if the user intends to watch the real reference NFT complete with music and animation, he will have to do it on the landing page at OpenSea.
When asked about the issue, Spotify said it often conducts experiments with the aim of improving the connection between artists and fans, both on and off the platform, specifying that not all tests then translate into new functions, while very often it happens that they are just used to learn more. In the specific case, however, it is reasonable to think that in the team of CEO Daniel Ek they are thinking a lot about this kind of digital goods, having sent some users a survey via email, in which they were asked to express their opinions (indeed not of the all positive, according to some comments published on Twitter) regarding NFTs (eg how much they would be willing to spend, where they would like to place the NFT, etc).