After launching them on Instagram and WhatsApp, Meta announces the arrival of broadcast channels also on Facebook and Messenger. These can be exploited by creators and public figures to communicate with their followers in a more effective and direct way.
The broadcast channels, we read in the press release, will be managed by the page administrators to communicate all sorts of updates to followers, from simple news to new scheduled events. To encourage the creation of an even stronger bond with users, broadcast channels will be able to also share surveys, photos, videos and voice notes.
The feature is currently in the testing phase, but the launch seems to be around the corner. It would in fact be a matter of weeks, according to the US giant.
How broadcast channels work on Facebook and Messenger
As anticipated, channels can be created by page administrators. Once the first piece of content has been shared, the platform will automatically send a message to the page’s followers to invite them to join the channel. The latter will only need one click (or a tap, if from a smartphone or tablet) to do so and you will receive a notification for each new content published. Obviously, the alerts can be deactivated (all or only those of some channels).
The list of all the channels followed will be available via the tab Chat of Facebook, accessible on smartphones and tablets via the application Messenger.
The arrival of the channels also on Facebook and Messenger translates into a new way for pages to communicate with followers. At the moment, on the Meta social platform, for an update it is necessary to create a new post, but this risks getting lost among all those visible in the feed (also due to an algorithm issue). Precisely for this reason, those people who they don’t want to miss anything of a certain public figure – but also the updates of the Netflix catalog or the latest news and current affairs released by the relevant online newspaper, for example – will certainly appreciate the novelty.
Other users have already started to turn up their noses, having noticed how all Meta applications have now become identical or almost identical. In short, the uniqueness of the past seems to be fading.