To investors, the future buyer Musk presented the program of objectives that he intends to reach Twitter by 2028: among the various information, the launch of a mysterious and indefinite “X” service has also emerged.
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As known, Elon Musk has revolutionized various sectors, including that of space exploration with Space X, and that of earth mobility with Tesla and The Boring Company. Now, when the social network of the blue canary has been bought, the histrionic entrepreneur also aims to revolutionize Twitter, according to a program of objectives to be achieved by 2028 which, presented in recent days to investors, has ended up under the investigating lens of the New York Times.
According to what emerges from the documentation in question, Musk intends, compared to the 5 billion of last year, to quintuple the revenues, bringing them to 26.4 billion dollars by 2028: against the 13 billion dollars of debt that will derive from the acquisition plan. company, the free cash flow consisting of the money the company has to repay its debts will rise to $ 9.4 billion in 2028 after reaching $ 3.2 billion in 2025.
Compared to today’s 229 million, subscribers will rise to 600 million in 2025 and 931 million by 2028: part of the credit will depend on the growth of the Twitter Blue subscription, which will bring 69 million subscribers in 2025 and 159 million in 2028. mysterious service “X”, perhaps an ad-free experience, will bring subscribers precisely 9 million within its first year of life, in 2023 and 104 million in 2028. Compared to $ 24.83 in 2021, the revenue per user will have to be raised to $ 30.22 in 2028.
By 2028, the social dependency of advertising will have to be reduced, which made up 90% of revenue in 2020: in particular, in 2028, the advertising contribution reduced to 45%, that year’s revenue should substantially amount to 12 billion. dollars from advertising, nearly 10 billion from subscriptions, plus revenue from ancillary activities, such as data licensing. Another source of revenue, according to the one who co-founded PayPal, will derive from the system of in-app purchases, to date (with the system of purchases and tips) negligible but, integrated with an in-app payment mechanism, intended for bring $ 15 million in 2023 and up to $ 1.3 billion by 2028.
The numbers of hires will also rise (especially as regards engineering) after some drops: specifically, compared to today’s 7,500 employees, there will be 9,225 employees by the end of 2022, with a small decrease that will lead to 8,332 employees in 2023, and then a rise to 11,072 employees by 2025.