As the NFT bubble begins to burst, and Musk is called upon to respond to his employees’ fears, Twitter focuses on improving his notifications, providing helpful Easter marketing tips, and working on future functions.
Meanwhile, the new shareholder Elon Musk could be engaged in an AMA session (of questions and answers) with Twitter employees (worried that the action of the histrionic entrepreneur could go against the values of the social network), at least according to what has been confirmed in the past. hours from the spokesperson of the social network, Brenden Lee, the microblog of the blue canary did not miss the usual good dose of news with which to attract the attention of the web.
Ahead of the upcoming Easter, on his business blog Twitter he posted a series of tips to maximize your marketing approach. In particular, the colossus of the blue canary advises, if you want to increase awareness of the brand (different is the case if you aim to get the click on a link), to take into account what were the most used Easter hashtags. last year (#Easter, #Happy Easter, #Easter Sunday, #Easter Bunny.
To launch good marketing campaigns in this period, Twitter in particular recommends using videos, perhaps behind the scenes to show the preparation of products or services planned for Easter, but also to be “light”, with a little humor and the use, not repeated, of some emoji on the subject (eg that of the hatching chick, that of the egg or rabbit, that of the laughing face). Very useful, then, could be proposing themed gifts, and offering resources aimed at parenting, such as “recipes, tips and games on Easter egg hunt”, perhaps asking users for advice in order to involve them more.
No less interesting are the buying and selling news that revolve around Twitter. Regarding sales, in the past few hours it has emerged that the first tweet in history, sold as an NFT by former CEO Dorsey, is now relisted – for the equivalent of $ 50 million (half of which is destined for charity) by the entrepreneur of the blockchain Sina Estavi – would not interest anyone, or almost. The highest bid to buy it, on the OpenSea market, is just over $ 6,000 in cryptocurrencies. A trifle considering that it was bought for 2.9 million dollars.
After buying Revue to provide its own newsletter service, Twitter – moving on to “shopping” – bought, as officially confirmed by twitter, the Irish company OpenBack, specialized in “dynamic” notifications: its independent service will end the April 19 and his team will merge into the Bluebird division of Twitter with the aim of improving push notifications of the social network, so that the “right” ones arrive at the right time, for each user, thus constituting an added value for the same and not more of a nuisance.
Turning to the rumors, from the leaker Alessandro Paluzzi comes the indiscretion that Twitter, which now uses an algorithm to establish the order of the share buttons, is working to make this order dynamic. From leaker Nima Owji, on the other hand, comes the discovery that the series of settings (show them, not show them, reveal a warning before showing them) could also arrive on Twitter for web, applicable if the posts contain sensitive media.