YouTube is a platform for sharing and viewing video content that was launched on the web way back in 2005. Since that year, the number of people who have decided to use the service both to view content and to publish their own has steadily increased. Day after day, people from all over the world have shared their videos and, if in the past it was easy to find a large audience to show their creations, Today it is much more difficult to ensure that videos manage to obtain many views.
It is important that the videos published are original, interesting, useful and high resolution, but that is not enough. In order to get more views SEO needs to be taken care of YouTubethat is, implementing a series of activities and practices that make the content more visible than the others on the platform.
Let’s find out everything you need to do to improve your SEO activity on YouTubeto have an optimal positioning of the video and to obtain more views.
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1. YouTube SEO, the importance of keywords
When it comes to YouTube SEO and SEO in general, Keywords play a key rolesince they are the ones that are typed into search engines by users to identify the contents they are looking for, which might interest them or be useful to them.
It is a good idea to do this before publishing your content on YouTube in-depth research of keywords, identifying those that the public searches for and uses when they want to obtain content on a particular topic. On the web you can find numerous tools for doing keyword analysis. Among the best known ones is Google Keyword Planner.
Once you find the keywords, they go inserted in key points: in the title, in the description, in the subtitles and also within the content. The title must be attractive, consistent with the published content and complete.
The description is useful for positioning keywords and this leads to an increase in views. It is best to personalize the descriptions down to the smallest details.
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2. Take care of the details of your videos to get more views
The video published on YouTube must be taken care of down to the smallest detail. Before publishing it is a good idea to insert some elements that can lead to more views. Among these there are The hashtagwhich work like labels that make it easier for the user to identify a potentially interesting video for him.
Your YouTube channel must be perfectly organized and tidy. It is advisable create playlistswhich contain content similar in format, topic or other aspects, and which make it easier for visitors to navigate within the channel and choice of contents to display.
The Thumbnails and previews are extremely important, as they are able to increase the click-through rate. A preview is the first element that the user sees, for this reason it is good to create one that is engaging and captures attention. For its creation you can use graphics programs, there are numerous on the web that can be accessed for free and are simple to use.
They cannot be missed i link, to be included in the description if they are necessary, e la call to action. Within the video it is advisable to invite users to follow the channel and activate notifications for new content.
I Subtitles are useful for making the video more accessible and have a positive impact on YouTube’s SEO activity. The transcriptions, in fact, provide further information to the platform on the topics covered in the video. You can use automatic subtitles or create closed captions, have automatic synchronization or for manual typing.
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3. Video quality and interaction with users
The non-SEO practices they can do nothing if there is no quality video, which responds to the needs of its target audience. The large amount of content on YouTube has made users more demanding and eager to view only high-resolution videos, with clear and distinguishable audio and images.
To get good results it is necessary have the right equipmentsuch as professional cameras or smartphones with high-resolution cameras, lighting systems, microphones, backgrounds and other elements that can be useful during recordings, and take advantage of video editing programs.
Also important interaction with the public, which must always be present. The viewer must be involved, inviting them to participate, comment, share and spread the video. Conversations must be moderated and encouraged by consistently responding to comments. A video that stimulates participation is a video that is more likely to get more views.
To understand if you are carrying out all YouTube SEO practices correctly It is necessary to monitor the results obtained by analyzing metrics and data. These can be obtained directly from YouTube, viewing the number of views, likes and comments or other more in-depth data on YouTube Analytics. Alternatively, you can use external tools such as Social Blade.
To know more: What is Youtube, how it works and what you can do