According to what was reported by New York Timesthe developers would be working on an AI tool that will make life a lot easier for people influencer.
The function, named AI creatoris nothing more than a chatbot which can “replace” a content creator, conversing with followers through comments e messages direct. This, in the intentions of the platform, should facilitate the work of influencers, allowing them to interact with their audience while reducing the waste of time.
The newspaper also explained how the chatbot in question will be powered through various data already present on the social network. In this regard, we talk about post, comments, reel e storieswith Creator AI even managing to imitate the influencer’s voice.
However, it should be noted that this tool does not aim to “cheat” followers. In fact, when these interact with AI, the messages generated will be reported as artificial.
At this precise moment Creator AI is still in a testing phase but, if everything goes as it should, the new chatbot could be presented to the public in the month of maggio.
Creator AI could undermine the relationship of trust between users and content creators
As is easy to imagine, Creator AI has nevertheless raised a certain concern among both influencers and ordinary users.
For the former, the main fear is that the AI will respond incorrectly to its followers. According to what was reported by the New York Times, the fears concern potential damage regarding image e credibility of content creators. For their part, followers, in many cases, have defined as superfluous the possibility of communicating with what, in fact, is nothing more than pre-built software.
The relationship between influencers and those who follow them is based onauthenticity of the relationship, real or at least perceived. The introduction of AI, in this sense, could destroy the connection between the two parties. For the NYT, therefore, this will be the main challenge Meta will have to deal with both Creator AI and other similar tools.
And this is no small problem, given how much society Mark Zuckerberg is pushing these new technologies. Just a few weeks ago, for example, the same company introduced an AI chatbot in the search bar WhatsApp.