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Advertising arrives on Prime Video, what changes on the platform

As has already happened on other video streaming platforms, too Advertisements have officially been introduced on Prime Video. A decision taken to allow the company, Amazon, to increase its revenues while allowing users to access the service at a relatively sustainable cost and to be able to continue to display interesting and quality content.

The announcement was made at the end of 2023 and starting from April 9, 2024 the presence of advertising videos has become reality Also in Europe. These are real commercials that can be removed if the user wishes, but under one condition. Let’s find out how advertising works on Amazon Prime Video and how to remove it.

Amazon Prime Video, how advertising works on the platform

Users who frequently use Prime Video to view films, TV series, documentaries and much more noticed this immediately. Advertising spots have been introduced on the platform, which are shown when starting a viewing and during and after playing the titlebased on the duration of the content.

For live events shown on Prime Video, where possible, there will be no change, as advertising will continue to be shown in the usual way.

At the moment, this system is present in Europe, Spain, Germany, France, United States of America, Austria, Mexico and Canada, but soon it will be spread all over the world and for all users who use the service.

In addition to advertising, it will be possible to stumble upon playback of trailers for the promotion of titles already present on Amazon Prime Video or upcoming. If advertising absolutely must be displayed in order to continue viewing, these can be skipped at any time if the user wishes.

There was no shortage of controversy. Although the quantity is significantly lower than that shown on traditional TV and even compared to other TV streaming service providers, there has been no shortage of controversy. But there is a way to remove the adsif desired.

Amazon Prime Video with ads, how to remove ads

To be able to remove commercials, you need to pay a supplement. The cost of the integration which allows you to view films and TV series without interruptions of any kind is 1.99 per month, which are added to the costs already incurred to access and view the Amazon Prime Video catalogue. It’s about the version Go without ads of the service.

At the moment the price for the subscription, without including the integration for the removal of advertising, is 49.90 euros per year or 4.99 euros per month. Some categories, such as students, may have access to concessions. In any case, you can take advantage of a 30-day free trial for your first registration.

To know more: How Amazon works

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