Virtual influencers, or AI influencers, are populating the web. More and more characters are created thanks to programs based on artificial intelligence who are used to carry out influencer marketing strategies of companies or who take on the role of influencer, sharing content on social networks, interacting with followers and collaborating with brands.
The most obvious strength of an AI influencer is its extreme realism. They have human features and manage to deliver coherent responses to the stimuli they receive. If initially their creation was reserved only for highly specialized figures, today anyone can potentially create a digital influencer using software that can easily be found on the web both for free and for a fee.
Let’s find out how to create an AI influencer for freewhich social networks to create your profiles on and how to use it.
-
1. How to create a virtual influencer with artificial intelligence, the program to use
There are many solutions that can be found on the web to create a virtual influencer. The suggestion is to experiment with various tools of generative artificial intelligence until the desired result is obtained.
Among the programs that can be used for free is Fooocus, an open source image generation software with artificial intelligence, which can be used on Google Colab and which is available for macOs, Windows and Linux.
Per generating new images starts from a textual description provided by the user himself, preferably in English. You can obtain extremely realistic images of people, animals and objects and for this reason it is perfect for the creation of digital influencers.
-
2. How to create a virtual influencer
To use Fooocus without installing it on your device, use the search engine to search for the page dedicated to the service, using the keyword ‘Fooocus Google Colab’. Click on the site that takes you to the page dedicated to the tool. Click the button Play and, in the window that opens, click Run anyway.
After a short wait, the tool generates a code with various links to click. Press on the one present in the line of code where the writing is present App started successful. This is the second option available.
After this activity a page opens where you can insert a command for generating the image you want to obtain. After having indicated, quite precisely, what you want to generate, click on Generate. In just a few seconds you will get extremely realistic results to choose from.
Select the item Input image and subsequently Image Prompt. Paste the chosen image in the space provided, select Advanced at the bottom of the screen and click FaceSwap. Insert a new command in the appropriate area: the created influencer can be used to create new images in which she is the protagonist.
-
3. Other programs to use and social networks in which to distribute the contents
After obtaining your images with Fooocus, they can be further refined or customized with other photo editing programs, come Canva o Photoshop. The first can be accessed for free and offers a large number of tools to modify the images as you prefer.
Photoshop is the tool most loved by graphics experts, by photographers and image editing enthusiasts. It is a paid program, which requires a monthly subscription. It has integrated generative AI tools that allow you to create high-quality, original images capable of capturing the attention of web users.
For an optimal result it is necessary to use animation platforms that bring the virtual influencer to life and allow him to perform movements
All the contents created can be published on various social platforms, among which Instagram stands out. To achieve success, however, it is necessary to develop a well-studied strategy, which takes into account elements such as the target audience with which you want to communicatethe messages you want to send and the goals you want to achieve.
The virtual influencer, although not real, but created entirely with artificial intelligence, must have its own personality, passions that characterize it, values, objectives, its own style, strengths and weaknesses, a way of speaking and own way of interacting with followers. All communication must be consistent and, therefore, well thought out.
We must, therefore, build an interesting character, with well-defined characteristics that remain present and are evident in every published content. To aspire to collaboration with companies and, consequently, for possible earnings, it is necessary to be able to create a community made up of active and interested followers. It is an activity that requires patience, perseverance and, above all, well-thought-out strategic planning that is not left to chance.
To know more: Influencer marketing, the guide