The first element to take into consideration when preparing a podcast are YouTube (or on any other platform) is clearly there quality of content. This means taking care of unpublished topics. But also provide a new point of view on issues, events or characters already known.
At the same time there are different technical attention that allow a podcast or channel to develop its notoriety. Precautions which do not necessarily enter into the subject of the story. But that still allows you to improve product visibilityespecially in the medium or long term.
Below is a series best practice: useful tips for create an interesting YouTube podcast and to increase its exposure. But also for interact with the public and invite him to ever greater interactions and comments.
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1. How to create an attractive podcast
The quality of the content mentioned in the previous paragraphs goes hand in hand with the identity of the podcast or the channel YouTube. A content creator must always be very careful when proposing recognizable materialein a certain sense, homogeneous.
An initial attention may consist of create a logo dedicated to the podcast or to the channel, remembering to add it to all the contents that are published. But thevisual identity can go through the most disparate details: from the creation of a graphics to the choice of a sound. Until you get to the involvement of partner recurring.
Another element to take into consideration is the organization of the content: both from the individual’s point of view podcasts are YouTubethan from that of channel in its entirety.
All the titles of podcast should be coherent and connected to each other. First of all you can think of always inserting the general name of the podcast. And then to add the number and name of the individual episode.
The discussion of organicity and coherence can be taken to the next level by doing a intelligent use of playlists. Playlists are a great deterrent for invite the audience to view more content one after the other. For this reason the content creator should always be attentive to catalog your videos in the best way.
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2. How to capture the attention of your YouTube audience
A user interested in creating podcasts are YouTube must never lose sight of the main objective of its production. Audiovisual content on basic platform have a single fundamental purpose: being able to get in touch with the widest possible audience.
To do this you have to always keep this audience in mind. First of all by preparing content capable of capturing him from the first moment. Several industry experts say that on YouTube the first 30 seconds are simply fundamental.
It can take less than a minute to make a user “escape” to other channels. And, once lost, users are very difficult to recover. This is why it is very important to realize Always engaging podcast intros. Maybe using the video editing to anticipate some key passages of the episode. Elements or themes that will then be taken up and explored further later.
The relationship with the public is not limited to the creation of an effective intro. Users must be involved and, in some cases, even pampered. A good way to stimulate interaction is to create different CTAs that enrich the content: call to action cliccabiliwhich enable the most disparate actions.
For example go to related content. But also browse an external site to the platform, where you can further explore the topics covered in the podcast. CTAs are highly appreciated by the public and are also an excellent source of conversions.
Finally it is very important dedicate yourself to public relations. This means interact directly with all users who leave a comment under the content. Or maybe they even decide to share it on your YouTube channel or on another social network.
The direct relationship with users has allowed thousands of YouTubers to cement their fan base. This is why it is important remain available also and above all when the number of comments and interactions starts to grow.
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3. How to increase views
In conclusion, space for some technical practices that allow you to increase visibility of its contents. Especially if they are applied consistently.
The best podcasts on YouTube almost always have SEO friendly titles and texts. This means that content creators have worked hard to name them effectively, using knowledge SEO.
The Search Engine Optimization it is a complex art. But to get started, simply start with a simple question: what need does my podcast respond to?? Once the need has been identified, you must be able to extrapolate certain keywordswhich will be inserted in the text and in the most important descriptions of the content.
Less experienced SEO users can then seek help from dedicated programs and tools. Tools that study the web and provide useful tips on the best keywords to use.
Remaining in the field of texts, it is also important to remember the importance of tags. Other keywords that have a function not too different from that of hashtag in altri social network. Tags therefore allow you to associate the YouTube podcast with a whole series of broader topics.
For example, a podcast dedicated to a case of crime news could be associated with tag quali “crime” or “serial killer”. Similarly, a podcast dedicated to the biography of an athlete could be associated with tags that best describe your business professional.
But be careful not to overdo it. There are no objective rules, but usually people try not to go never more than 3 or maximum 5 tags for YouTube content. Otherwise the risk is that the platform ignores them. Furthermore the use of tags too misleading it could even lead to removal of content.
To know more: What is a podcast and how it works