Hulu integration into Disney+ led to an expansion of the streaming platform’s offering. And also to a renewed logo (in colors) of the Mickey Mouse House service. However, other news could be on the way for subscribers, such as thematic channels active 24 hours a day, 7 days a week.
Channels dedicated to Marvel, Star Wars and more could arrive on Disney+: why this news?
Based on what we read in the recent report by The InformationDisney+ could soon welcome two channels focused solely on Marvel and Star Wars themed content respectively. The channels, which should work in a similar way to those available on platforms like Pluto, should solve a “problem” that affects many subscribers: indecision when choosing what content to watch.
We should start with Marvel and Star Wars, two reference franchises for The Walt Disney Company, and then launch new ones channel con i Disney animated classics eh Pixar films. There will be advertisements while watching? Probably yes, just like on traditional TV. And a will also be required subscription: in Europe the cheapest one costs €5.99 and includes advertising spots.
The Walt Disney Company has not provided official details on the matter and, obviously, has not commented on the indiscretion launched by The Information. Il reason However, it is not difficult to understand behind this strategy: the company has the objective of keep viewers glued to its streaming platform, especially now that it can count on a larger catalog.
And it would also be a way to ride the wave of the success of Ad-supported streaming TV (FAST). According to an investigation by Bloomberg relating to the US market, in fact, users spend more time watching Tubi (a streaming platform owned by Fox Corporation not available in Europe) compared to Peacock, Max and Paramount+.
Making a comparison with another streaming giant, Amazon Prime Video also includes a FAST proposal (Freevee). However, unlike the rumored Disney solution, Freevee is a completely free service and is also open to users who do not have an active subscription.