On the occasion of the annual meeting of Apple shareholdersthe CEO of the company Tim Cook confirmed how the intention is to focus strongly onGenerative Artificial Intelligence.
As is well known, the Cupertino giant has so far proven to be more cautious than its competitors regarding this new technology. Although Tim Cook himself announced a change of direction a few weeks ago, at the conference he wanted to further reassure investors and consumers.
The event, focused on Q1 2024 earnings analysis, saw Cook speak on how Apple “it will open new scenarios” in the context of AI, concentrating energy and resources in this sense.
According to what was stated by Mark Gurman Of BloombergApple is planning targeted updates regarding the search tool Siri e iOSthat is to say Spotlightwith extensive generative AI integration.
Apple and generative AI: the next few months could be full of news
Another Apple project that points in this direction could concern the possibility of automatically generating slides for presentations with Keynote or the possibility of managing in an advanced way playlist Of Apple Music. According to the aforementioned journalist, some of these innovations could soon be presented at the Worldwide Developer Conference this summer.
To reinforce this feeling there is also the recent publication by Apple of various models and open source tools for software development using generative AI.
We are talking about Ferretthe chatbot released a few months ago and based on an open source model known as Vicuna. Just a few days ago it was also presented MGIEan AI-based system that enables Photo editing through text commands.
Again according to data provided by Bloomberg, the company seems to be determined to reduce the gap with the other technology giants, putting on the table an annual investment of a billion dollars to create, among other things, potentially a new chatbot within the Apple ecosystem.