Among the various tech giants that are betting on theartificial intelligencethere is also Google. And Big G has announced in these hours that it has worked on some improvements for the Search Generative Experience (SGE), using travel and shopping results as examples. Compared to what was shown at the conference Google I/O Maythere is some news to report.
Google integrates artificial intelligence into search results: this is how the user experience changes
Search results are now richer, with user reviews, images and product information within the section located at the top of the interface. Consequently, for users everything happens more instantaneously: it is no longer necessary to consult other links and click on external links, the main information you need are placed in the foreground, in reduced format. In short: everything (or almost) and immediately.
To date there are very few users who have already had the opportunity to try the Search Generative Experience, this being one limited functionality to those who have access to Labs, the platform for trying out new developments. But regardless of this detail, the upgrade announced by Google in this regard could be understood as the first step towards a revolutionary way to search online.
Of all this situation, there are some downsides for publishers. A Google spokesperson said the priority will remain to send traffic to publishers, but really it all depends on the users. If the information is all there, just a single click/tap away, why delve into it?
The impact on publishers’ business is therefore a matter to consider. About that, Rany Ng, VP of Google Search, said SGE will leverage Google’s rating systems to recommend content from publishers already being served today. «When designing the SGE we paid close attention to how to put publisher content more front and centerNg said. The same then underlined that the Search Generative Experience it is still to be understood as an experiment and that feedback from users and stakeholders, including advertisers and publishers, will be listened to.