When creating contents for the web it is important that they are interesting, that they respond to the needs, curiosities and questions of web users. Only in this way is it possible to achieve the objectives set, regardless of their nature. There are many tools that allow you to investigate search trends and, consequently, which allow a better understanding of one’s target and the possibility of creating and implementing a winning strategy. Among the most used on the web is Google Trend.
Google Trends is a tool made available by Google for all those who want to be present effectively on the web, obtaining results. Thanks to the platform, it is possible to learn about world searches in Europe and throughout the rest of the world, in a few simple clicks.
Google Trends, what is it
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Google Trends is a tool that can be accessed online for free, with your Google account. It can be used to satisfy personal curiosities and find out which topics are attracting the most attentionor in a professional manner, to identify the needs of its audience and learn about their interests.
Returns precise, punctual and updated results in real time. The data is easy to read and is summarized in a graph. It is possible to make comparisons, study the popularity trend of a keyword and identify the places where it has been typed the most.
In the home they come the search interests of the last 24 hours in Europe and in the world are presented and the reasons that have led a keyword to become popular and undergo a surge in searches are explained through the presentation of the contents deemed most reliable. The data is collected by Google searchGoogle News e YouTube.
In the home page you can find a selection of events or issues to explore, selected by the Trends data team, which are of general interest
In the Explore section you can carry out your own searches by finding topics and search queries with related data. In The latest trends you can view daily search trends, listed in a ranking, and real-time search trends in any country in the world. It is a function particularly loved by journalists and editors, who can find inspiration for stories, stories or investigations.
How to use Google Trends
The home page and the Latest search trends area are the areas of Google Trends to consult if you want to find out which topics and queries have undergone a search peak in the last few hours. If you want to explore the themes shown on the home page, just click on the Explore item when the keywords are shown in the search bar or, moving to Latest Trends, select one of the entries in the ranking.
If you want to study a specific topic or keyword, not present in the trends, you need to go to the Explore area. The user must add the search term in the appropriate bar and, subsequently, select the geographical area to be analysed, the period of time, the specific category and the platform to be studied. You can choose between Search for GoogleGoogle Images, Google News and Google Shopping.
How to interpret the data returned by Google Trends
sdx15/Shutterstock.comIf you are able to read them, i Data you get from Google Trends can prove to be extremely useful and allow you to make more informed choices.
The numbers represented within the graph of interest over time they show the evolution that the interest in the keyword has undergone, and therefore the topic, under consideration. There are values from 0 to 100, where 100 represents the point of maximum search frequency for the term and 0 the lowest point, in which not enough data has been revealed to be considered relevant. The numbers are not to be considered absolute.
By positioning yourself anywhere on the graph, you can get the score for the term in a specific period. If several search terms are compared, they are represented in different colors in the diagram.
If the lines within the Interest Over Time graph trend downward, it indicates that interest in the topic is waning. Conversely, if they tend towards the other, it means that the topic is attracting the attention of web users
In the section Interest by region or sub-region you can find out in which locality the term has gained the most interest. Also in this case the reported values range from 0 to 100. Over related topics the topics that have been searched for by users who typed in the term are shown on the basis of two metrics: the most searched ever and those on the increase.
The query associate are the queries sought by many of the users who have typed the term into the Google or YouTube search bar. The most used ones and those whose search frequency in the last few hours are selected. If it says ‘Greater than 5000%’ it means that the increase recorded is extremely high.
All data can be downloadedembedded in web pages and content and shared on Facebook, Twitter, LinkedIn and Tumblr.
To know more: What is and what is meant by digital marketing