Meta is working on API Of Threads which, apparently, will be available for next June. In this regard, the company is collaborating with some partners such as Hootsuite, Sprinklr, Sprout Social, Social News Desk e Techmeme.
The API will provide a lot of wiggle room for developers, who will be able to create third-party apps that will allow websites to publish directly to the platform. According to what has been stated by Jesse Chan (platform developer), the API in question should allow users to authenticate, publish on the social network and also retrieve content already published.
Adam Mosseriat the head of Instagramhad already mentioned this possibility last October, foreseeing how Threads ran the risk of becoming a platform less oriented towards users and more towards editorial projects.
API and Threads: the Meta platform opens up to third-party apps
The API issue has become quite controversial online in recent years. In fact, for a long time, some users have taken advantage of third-party apps to automate content publishing sui social network.
Despite this, over the last two years, social media seems to have gradually turned its back on such concessions, removing the API or making them less accessible to developers (through increased costs), also causing the closure of some services that operated in this sector.
In this sense, some social networks have had a much softer approach since their birth Bluesky e Mastodon. Threads seems to intend to follow this path.
On the other hand, it is important for the Meta platform to find its own clear identity. After its record launch, in fact, Threads seems to have slowed down its pace and, in a sector like social media, it is important to keep the public’s attention alive so as not to fall into oblivion.