Elon Musk took part in the conference DealBook and during the interview he literally sent to hell (in a more colorful way) all those companies that have decided to stop their advertising activity on Xthe social network owned by the American entrepreneur.
For several days now, the advertisements of giants of the caliber of have disappeared on the digital platform formerly known as Twitter Apple, IBM e Disney. The advertiser boycott came after Musk’s own comment in support of a post with anti-Semitic content. When this precise topic was touched on the stage of the aforementioned conference the entrepreneur (SpaceX, OpenAI, Tesla, Neuralink, The Boring Company) lost control and launched an attack on companies that have “abandoned” X.
«I hope they stop, that they don’t advertise on X anymore», began Musk. «If anyone wants to blackmail me with the ad story, go fuck themselves. Fuck you. It’s clear? I hope so». Then the reference to Bob Iger, current CEO of The Walt Disney Company, who during the same conference publicly distanced himself from X. «Hi Bob, [parlo anche con te] if you’re listening».
“Go f**k youreself. Are you trying to blackmail me with ads? With money?”
As #ElonMusk addressed a growing advertiser boycott of X following his controversial remarks about the platform, during Andrew Ross’ NYT interview… pic.twitter.com/O0Wq44tGUW
— Class CNBC (@classcnbc) November 30, 2023
But what will this entail? boycott of advertisers? According to Musk, he should continue for a long time, will lead to a crisis of. The company, according to data released by New York Times (via TheVerge), risks lose about $75 million by the end of the year.
During the interview, Musk also said a few words about what happened recently. «In hindsight, I shouldn’t have responded to that person. I basically handed a loaded gun to everyone who hates me, and probably to those who are anti-Semitic, and I’m very sorry for that. It was not my intention», explained the entrepreneur.