The progress ofArtificial intelligence and the flourishing of deepfake are of considerable concern in view of the potential abuses linked to electoral disinformation.
If the cases of Tom Hanks e MrBeast have limited themselves to legal cases and attracting public attention, the consequences could be much more serious in the political context.
In this sense, the policies implemented by the platforms are different, with ChatGPT e Give her which, for example, prohibit creating content about candidates or local politicians. Broadly speaking, OpenAI is the company that has proven to be most sensitive from this point of view, preventing the use of its tools to discourage voting or otherwise influence the outcome. The company of Sam AltmanFurthermore, it also plans to incorporate the digital credentials of the Coalition for Content Provenance and Authenticity (C2PA) in images generated by Dall-E in the near future.
As might be expected, however, the company that manages ChatGPT is not the only one to have moved in this direction.
Electoral disinformation: the moves of the AI giants
Also other IT giants, from Amazon a Microsoft until Adobeare working with C2PA to counter election misinformation.
The digital credential system in question should act encoding the images determining their origin, making it much easier to identify those generated artificially. All this, however, is still in the implementation phase and depends largely on user reports, which in turn can be manipulated. On the other hand, this aspect of AI is one of many dark sides of a revolutionary technology.
To counter phenomena such as electoral disinformation, it remains essential to develop a certain Critical sense by the user. Any video or graphic content that can be considered “sensational”, especially during elections, should be approached with a certain distrust.
All by relying on fact-checker hoping that they actually turn out to be the same impartiala fact not to be taken for granted.