Harassing mailing lists, trying to sell all sorts of products or services, spam and so on: the email it can easily become a repository for junk messages.
Il anti-spam filter, while it does its job, is not always effective and for many users managing emails is almost impossible. For users GmailHowever, this unpleasant situation could soon change.
Some new functions integrated into this service, already announced last October, could prove fundamental for bringing order to the email context.
We are talking about some rather restrictive guidelines that affect those who send bulk email. In this sense it is now necessary to follow certain standards e authenticate your domain. Furthermore, it is impossible send messages by impersonating other senders. Not only that: whoever manages the sending of newsletters will have to include a unsubscribe link of the same so that it is clearly visible.
Once the user makes this request, the sender will have to act by eliminating the name from their list in two days.
Email and spam: Gmail limits anyone sending more than 5,000 emails a day
Falling into the category defined so far as “senders” are all those who use systems to send at least 5,000 emails ad account Gmail in less than 24 hours.
What happens if a sender breaks these rules? Google acts by admonishing the subject and reporting the anomalous behavior. In case of repeated recalls, Google will begin to reject a certain number of emails with a total block for the most incorrect senders.
To adapt to the new regulations, marketers and others who work with email will need to add the unsubscribe button by June 2024the moment in which the new systems to combat spam will be effectively active.
These new rules try, at least in part, to stem a phenomenon that has now reached colossal proportions. Although specific tools exist, in fact, spam is a real online plague that severely limits the usability of email.