Realize e send newsletters worth it requires commitment and investment in terms of time and money. Receiving funding for their creation could be very useful to creators and writers. Substackan American platform, makes this possible by providing an infrastructure that offers all the tools necessary to create interesting and captivating content and to receive payments directly from readers.
Starting from its launch on the webSubstack has gained more and more subscribersespecially independent creators and writers, who have chosen to register on the service and use the platform to generate income with the content they create.
Let’s find out what Substack is, how it works and the benefits of its use, both for writers and readers.
Substack for writers, what it is and what its features are
Substack is a platform which was launched on the web in 2017. It is the brainchild of Chris Best, Kirk Messenger, Jairai Sethi and Hamish McKenzie. It is a site that allows you to create newsletters rich in multimedia content and send them to all those who decide to subscribe and finance them.
The number of Substack subscribers has grown over time and can be found there today contents of all kinds, created by professional and/or independent writers and creators. Cultural and technological newsletters, insights into the economy, politics and much more are published. There is no shortage of podcasts, among the most popular formats of the moment.
Substack features an intuitive interface, albeit only in English. It can be used from desktop, by connecting to the platform’s official website and registering for the service, or through the official application which can be downloaded for free and is compatible with iOS and Android devices. The download can be done from the App Store or Google Play.
On Substack you can manage your own mailing list and any content created remains the property of the user. In addition to newsletters, you can create and publish a blog, to be kept updated and useful in order to increase your audience and, consequently, your subscribers and revenue.
Substack works like a social network. Through the platform, writers can interact with readers and start interesting conversations
For creating a blog or newsletter It is not necessary to have technical skills: Substack is available to everyone. The cost of the subscription is decided by the creator himself. The platform will retain 10% of the proceeds to be able to cover the costs arising from the work of the developers and customer support.
Substack, the advantages for writers and readers
Substack offers important benefits for both writers and creators, than for the readers who decide to subscribe to newsletters and other content.
The former, as already stated, can earn money by creating newsletters. Thanks to a system of recommendations and greater visibility offered by the platform itself, they can more easily expand their audience and achieve the goals they have set. To monetize, therefore, they will not have to seek funding and sponsors, but will be able to rely directly on readers.
Web users will be able to find it on Substack quality content and insights on the topics they find most interesting, free or at advantageous prices. Subscriptions are almost always cheap and can be canceled at any time if you change your mind.
Once you cancel a subscription, it will continue until your designated billing period, thereafter no other costs will be charged. Alternatively, your subscription can be paused for a set period of time: 1 month, 3 months or 6 months.
Substack for readers, how it works and how to discover interesting content
For readers, Substack presents itself as a platform where you can not only find interesting and inspiring content, but also provides ways to interact with other users in a similar way to what happens on a social network.
On Substack it is possible create and publish posts, like others, comment, share or spread through external apps such as WhatsApp, Telegram or Instagram.
To start using Substack you need create your own profileentering a reference email, your name and, if desired, a profile image and a unique handle that helps people to more easily identify your profile on the platform.
To stay up to date, readers can set notifications to receive via email, via app or both. You must provide a phone number to verify your account and finalize your enrollment.
By publishing posts, writers can spread the word about their content and increase the number of subscribers
The posts of followed or suggested writers and users can all be found in the section Home. Here the contents coming from your registrations will be presented as a priority. In the area Inbox a reading queue is shown, i.e. all the content you have subscribed to, both paid and free.
In the section Chat, you can view all the conversations started between reader and writer. They are private messages to which only subscribers have access.
In their profile, users can view published posts, likes, subscriptions made (if they are not hidden), profile picture, biography, any connected social linksfollowers and followed users.
You can also do so from the profile area access your account settings and those relating to notifications, change your name, modify your biography and profile picture or change the appearance of the inbox interface by choosing a classic view or a more detailed view of the contents.
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