In recent times, Google has introduced a plethora of tools powered by thegenerative artificial intelligence that make life easier for users through functions that remember ChatGPT. Just think of the ability to summarize online research results, write essays, and enhance family photos. Now, Big G wants to channel the capabilities of these tools in favor of its core business: the sale of advertisements.
For this, Big G has developed new generative AI systems dedicated to advertisers who are able to create text and images quickly and accurately, adapting them to user searches. These tools join the already extensive range of AI-powered text and image generators introduced in recent months and which have aroused worldwide enthusiasm thanks to examples such as ChatGPT and Dall-E. So advertisers can stay abreast of market needs and get quick and effective results.
Generative AI makes online ads more attractive
Thanks to’artificial intelligenceGoogle has been able for years now to identify the interested public to a certain product and of automatically edit adssuch as the size of the images, to increase the effectiveness.
Now, with the help of even more powerful AI-based models, it can generate relevant slogans and photo-realistic images to make ads even more engaging. The goal is to continue to maintain the80% of its turnover thanks to the advertising activity.
These new features will be free for advertisers, but the technology could still boost the giant’s revenue. In fact, the benefits of AI could lead to the creation of a more ads and attract a highest number of clicks.
Generative AI could become an integral part of the industry thanks to Google’s dominance of online ad sales. Google Ads head Jerry Dischler confirmed he would improve the advertising process, but declined to talk about future financial prospects.
As many have already had the opportunity to experience, the results of chatbots and AI Art Generator can be unpredictable, even inappropriate enough to raise concerns about possible copyright infringements.
However, that doesn’t bother Google, which it is committed to carefully monitor the quality of the images and texts generated from new features, some of which are already available in beta for advertisers. Contrary to its rival Meta, which still limits access to its generative AI functions, the Mountain View giant is spreading them widely and continuously.
Google leads the advertising revolution with AI
A new feature of Google Ads automatically generates the advertising text based on user searches and advertiser data. This means your ads will be more relevant to searches, increasing your chances of being clicked.
And chatbot suggests keywords to advertise on and texts for ads. Google’s data on previous ads and analysis of the client’s site will be used to propose customized solutions. “Help Me Create My Ad”, similar to “Help Me Write” being tested on Gmail and Google Docs, will be available from July for some US advertisers.
Also announced the launch of a new image generation tool which will allow the creation of photorealistic images for the Ads Performance Max on apps and websites selected by Google algorithms. The feature was designed to be inclusive and represent demographic diversity. Google limits requests to avoid harming an individual or producing false and inappropriate ads, and advertisers of all sizes will be able to use it to produce relevant ads at lower cost.
Soon it will also arrive in the USA Product Studio, another image-based AI tool for advertised products, to create new backgrounds, remove existing ones or increase their resolution. Also, Big G has started adding sponsored ads in the new Search Generative Experience (SGE). However, for users to start clicking and spending their money, Big G will need to improve the selection ability of its AI.
to know more: Artificial Intelligence, what it is and what it can do for us