Today is the day of the presentation of the new ones MacBook Air with the powerful proprietary processor M3. The performance level of Apple’s famous notebooks increases significantly, with a significant improvement also in terms of energy consumption. The incredible light and thin design that distinguishes the 13 and 15″ MacBook Air is combined this time with even more surprising power capable of providing the hardware with that extra sprint without neglecting the other features.
In fact, it should be remembered that both models are characterized by a silent fanless design, professional-level speakers and microphones and also by an innovative sealing in the anodizing process which makes the aesthetic one of a kind. The lines have been preserved and in fact aesthetically there is no type of improvement.
The recharge MagSafe Rapid allows you to always keep your MacBook Air ready, and in a safe way: if someone were to trip over the cable, the latter will immediately detach from the computer without dragging it to the ground. As for orders, they start today with availability starting from Friday 8 March.
Thanks to the new M3, Apple’s MacBook Air takes flight
The integration of the new processor within the MacBook Air provides superior performance and new capabilities. The new M3 features a powerful 8-core CPU, up to 10-core GPU, and is capable of supporting up to 24GB of unified memory. With these prerogatives, the new MacBook Airs are up to 60% faster than the models with M1 e up to 13 times faster than the fastest MacBook Air model with Intel processor.
Obviously the battery also benefits from this and even reaches up to 18 hours of battery lifetherefore gaining 6 hours more than the model with Intel chip.
Returning to the M3 processor, the user notices exceptional speed especially during editing. The very powerful GPU also supports the mesh shading and the ray tracing with hardware acceleration. This is how even more precise lighting effects, reflections and shadows emerge, consequently offering a very realistic gaming experience. The new notebooks also offer the latest media engine with support for AV1 decoding: thus increasing efficiency and video quality in streaming.
Great improvement also in working on Excel spreadsheets with increasing speed 35% more than the model with M1. The comparison with a laptop equipped with an Intel Core i7 processor is incredible: a MacBook Air with M3 guarantees performance up to twice as fast and web browsing up to 50% faster.
In terms of artificial intelligence there is no doubt: these are the best laptops. The M3 chip actually includes the Neural Engine 16-core more efficient. Alongside it, there are accelerators in the CPU and GPU which significantly speed up on-device machine learning, making the MacBook Air the best consumer laptop in the world when it comes to AI.
Prices and availability
The new MacBook Air with Apple’s M3 chip will be available from Friday 8 March with orders starting today 4 March via official site. Prices start from 1349 € for the 13″ model and from 1649 € for the 15″ model.