Still committed to confronting and criticizing Apple’s anti-tracking measures, which have caused so much financial damage, Meta has announced its intention to correct its policies on sharing the residential addresses of others.
In a day dominated by the announcements of Vivo (X Fold, X Note, Pad), Meta has carved out its moment of popularity, fielding an advertising campaign against Apple’s anti-tracking measures but, at the same time, taking care of confidentiality of its users, thanks to a strongly desired measure.
In the past few hours, Meta has started the advertising campaign, via spot, “Good ideas deserve to be found” aimed at narrowly criticizing the “AppTrackingTransparency” update, or ATT, which came into force with iOS 14.5, on the basis of which users must grant voluntary permission to be tracked. This, at the time of the introduction of the measure, meant that most users opted for the deactivation of tracking, with less data collected by Meta in favor of the personalized advertisements of its advertisers.
Hence the ad campaign that insists that, in addition to its partner publishers and developers, Apple’s measure also harms small and medium-sized businesses: the latter, during the pandemic, when it was difficult for people to be in attendance, benefited from the use of advertisements, with the result that 74% of the SMEs that made use of them considered them “important for the success of their business”. Menlo Park’s hope is that, by highlighting how small and medium-sized businesses are cornered, and not a giant like itself, users will limit the use of the option that allows them to disable personal data tracking.
In addition, together with the advertising campaign in question, Meta also provided advice to help SMEs face the measures launched by Apple, orienting itself to the best of the advertising mare magnum: for example, it was recommended to use videos, watched 5 times. more than static images, and to focus on advertising oriented on mobile devices, with short commercials, perhaps on Instagram and Facebook. The use of Click To Message Ads is also considered useful, to “build solid relationships with customers while making a sale”.
Fixed a bug that, due to a positioning error as big as a house, suggested instead of hiding posts containing violence, hoaxes, and nudity, the social prince of Meta, Facebook, dedicated itself to protecting people’s privacy by reviewing, at the request of the ‘Oversight Board of Supervisors. residential address policies. To date, users can share, via Messenger or in their Profile, the residence of others in two cases, namely when these addresses are left as public, or when they are such because they are reported on TV or in newspapers being considered public domain information.
Since, however. it was pointed out, this practice can expose the people holding those addresses to vendetta, retaliation, threats, stalking, it was decided that, by the end of 2022, this will no longer be possible. Likewise, it will become impossible to share photos of the exterior of the houses to avoid that the other home is made recognizable. The only exception in this sense will be, perhaps with a focus on the villas of the Russian oligarchs, represented by the houses of diplomats and politicians, in front of which even, using the Facebook event system, it will be possible to organize protest sit-ins.