L’Artificial intelligence it is no longer just considered the fashion of the moment. OpenAI con ChatGPT marked a turning point, and as a result, it seems that all technology is moving in the same direction.
The TV market is no exception to this rule, with its recent CES 2024 which only confirmed what was just said. In fact, the next generation of devices will be equipped with integrated AI, with an evolution that will transform classic televisions into something much more advanced.
On the other hand, the warning signs were certainly not lacking. Nvidiafor example, inserted theupscaling based on AI already in Shield TV in 2017. In 2024 the same solution will be adopted by TLC: the processor AIPQ Pro will be present in the models QM7 e QM8while the QM89 115-inch will use a processor AIPQ Ultra.
Second David Goldvice president of Hisense International and president of Hisense Americas, i chipset Hi-View Engine they will bring a further evolution to the televisions offered by the company.
AI and televisions: the technology giants are moving in the same direction
At the current level, the application of AI with televisions is in many cases limited to image analysis and clarifying blurry areas, but this is a simple “appetizer” of what will happen in the coming months. Going back to talking about Hisense, for example, we start talking about integrated facial recognition.
LG it went even further, intertwining AI and business philosophy. For William ChoCEO of the company “The LG AI brain we imagine is a powerful engine with orchestrated processes“. The CEO then went further by explaining how “It starts by focusing on customer needs through interactive conversations or contextual understanding, such as behavior patterns and emotions. And ultimately, the AI brain generates optimal solutions to stimulate tangible actions by orchestrating physical devices. So we call it Orchestrated Intelligence“. In fact, LG TVs will soon be able to recognize a single user from another.
Samsung is no exception, given that it is taking a holistic approach to AI applied to televisions. Jay Kimexecutive vice president of Samsung Visual Display Business, said that users will soon not even notice that they are performing aneural processing unit on a television, claiming “So, I think it will be through their experience that they will understand the benefits that an NPU offers. So, a great new experience that they have interacting with a device, I think will help them realize, indirectly, the power of NPUs“.
Given the moves of the producers, the future seems to be clear. Whether we want it or not, our next television will necessarily have a series of functions related to AI.