Meanwhile, we are starting to wonder with which moves Musk will make Twitter more profitable, the platform, which is preparing to represent Mother’s Day with tweets, has released the data of its first quarterly of 2022.
The well-known social network Twitter continues to be talked about not only as a repository of useful information for what is happening in the world and its major trends, but also for the story of the purchase by Elon Musk, and for his first fiscal quarterly of 2022.
Founded in 2006, the social platform Twitter, in the past few hours, has released what could be one of its latest quarterly reports since it went public (2013) given that, becoming a private company thanks to Elon Musk, it will no longer have to accountable to the SEC or investors. Meanwhile, the first quarterly of 2022 highlights the achievement of $ 513 million in net profits, while revenues rose to $ 1.2 billion, less than analysts predicted (1.23 billion), but more than last year. in the same period, when revenues stood at $ 68 million and earnings per share were 8 cents compared to 61 today.
Still on the subject of numbers, advertising revenues rose to 1.1 billion dollars (+ 23% year on year). Expenses also rose, reaching 1.33 billion dollars (+ 35% year on year): for the future, given the current acquisition, the company withdraws “all the objectives and prospects previously provided”. With regard to users, after having revealed that the reports provided from the 1st quarter of 2019 to the last of 2021 provided for an overestimation of 2 million due to a function that, implemented in March 2019, allowed them to log in with multiple accounts for a quick switch from ‘one to the other, it was instead disclosed that the daily monetizable active users, increased by 15.6% compared to last year, are now equal to 229 million.
Although the accounts are in place, and Musk (who had to sell 4.4 million Tesla shares to raise $ 4 billion to finance the takeover of Twitter) has argued that he does not want to make money from buying the platform, many are wondering what he will do. the tycoon to make the social network more profitable.
Some bankers with whom he spoke to finance the Twitter purchase would have advised him to proceed with cost cuts, and therefore personnel (even if the CEO Parag Agrawal, who reiterated that he was still in the saddle, proud of his staff, argued that no dismissal plans would be envisaged for now), but there are (also) other levers on which one could intervene, given that in previous statements Elon Musk had explained how the monthly fee of the Blue subscription was too high and how some famous influencers and public figures (eg Taylor Swift, who hasn’t shared anything in the last 3 months) should be more active on the platform. Another element on which we could intervene is that of greater security, with the same billionaire who explained that he wants private messages to be encrypted as on Signal, to be inaccessible to a third party.
Beyond the relative next moves, it is the acquisition of Twitter by Musk itself that continues to worry, in particular, taking into account an analysis made by Social Blade, analyzing 100 popular politically aligned accounts, with at least 100 thousand followers. . The conservative half of these accounts, on April 26, gained 17,229 followers (48 out of 50 accounts grew), while the liberal half fell (each account of the left 50 fell by an average of 6,062 followers). Asked about this by NBC News, the platform explained these fluctuations as “the result of an increase in the creation and deactivation of new accounts”.
In more concrete terms, finally, in view of Mother’s Day, which in Australia and the USA is celebrated on May 8th, Twitter has released some trends and tips for marketers, to help them maximize sales in view of the event. : in particular, based on the activities of the twitters in 2021, it was recommended to use hashtags such as #MothersDay, #HappyMothersDay, #Mum, # MothersDay2021, #Giveaway, #FashionJewellery, #MotheringSunday, #GiftIdeas while, as for “operational” advice , it was recommended not only to recommend the classics (flowers and jewelry) gifts, but also to consider experiences such as afternoon tea or brunch, greeting cards, and to tell the story of how one’s mother inspired or mention your own story as a mother running a business.