After a long push and pull, the impasse with Elon Musk seems to have unlocked: Twitter, meanwhile, goes on and has released two new and important features. Here’s what it is.
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Twitter, perhaps reached a highlight of the Elon Musk affair, always at the center of rumors about new functions, has not been distracted by corporate events and, in the past few hours, has announced the release of new features, including one very useful in the case of the launch of new products by companies present online.
Starting from the functional innovations, Twitter has announced that it has released a function for the Communities, which should stimulate discussions or allow admins and mods to set up alerts: specifically, it is the possibility of pinning some tweets in the upper part. top of the Community feed. To do this, for now in the web version of the platform, moderators and administrators will be able to intervene on the new option “Add to community timeline” which will appear in the menu for each tweet.
Even more interesting is the launch of the new “Product Drops“. This is a function that will allow companies to create a tweet, with text and images, for the launch of a product, also highlighting when it will be available for purchase. Users will be able to like the tweet of the product launch, comment on it, share it again, mention it, send it to others via message, click on the hashtag to see what others are saying, click the tweet itself to go to the product page where you can read its description, see other images and read the price, and they will be able to activate the notification bell to be informed when the launch is effective (one notification will arrive 15 minutes before the launch and another at the launch itself).
Turning to the rumors, in the past few hours, leaker Jane Manchun Wong has discovered that the platform is working on a feature known as “Content Control Tools” which could be a way in which third-party developers could improve the experience. in-app user, perhaps even providing custom timelines. From the leaker Alessandro Paluzzi, however, comes the discovery of the fact that Twitter is working on a system to also allow the cancellation of a community.
Obviously, the mention of Elon Musk’s attempt to purchase the social network could not be missing. In recent days, a shareholder who owns a handful of shares of the social, John Solak, has sued the platform at the Delaware Chancery Court over the documents of the discussions related to the bots between the directors and executives of the same: the purpose would be to look for reports that the board of directors violated legal obligations to investors. Around the same time, Texas Attorney General Ken Paxton announced the launch of an investigation against Twitter to ascertain the number of spam, fake, bot accounts, as he believes that “a large number of bots may violate the Texas Deceptive Trade Practices Act ”.
Something, these two actions, could have stirred, as claimed by the Washington Post according to which the leaders of the platform have decided to pass the database with the data of the 500 million tweets shared every day to Musk, including information on the accounts and the devices they access. to the microblog. Heard on the matter, the platform of the blue canary explained that it will continue to provide Musk with all the information necessary to conclude the transaction, which is advantageous for the shareholders, within the terms established by the agreement.