This is how the novelty works, currently in limited testing with some users which, according to Meta, should allow you to personalize your social experience, dividing and isolating the various areas of your digital life in the best possible way.
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Meanwhile, the digital interactions giant Meta continues to be in the crosshairs of European institutions and the revelations of its former employees (in both cases for privacy issues), has certainly not lost the opportunity to test new systems. with which to curb, and reverse, the large drop in users (1 million fewer users in North America) admitted on the occasion of the disclosure of the last quarterly of 2021.
In this regard, as officially confirmed to the editorial staff of the TechCrunch portal by spokesman Leonard Lam, Meta Platforms has launched a test, for now with the involvement of a few users (and without the assurance that it will also be extended to others), which will allow associating to your account with additional profiles, up to 5 in total including the main one (ie the first that is associated by default with the newly created account).
The purpose is to allow people to “customize their experience based on interests and relationships”, so, for example, they can use a profile to manage relationships with friends and family, one for colleagues and work, one to delve into certain topics in a group, etc.
As explained by Menlo Park, each new profile will have its own Feed, but only the main one will benefit from functions such as the anti Tinder “Dating” and the creation of a Page: when creating a profile, only the main one will be required to indicate the real name, while for all the others you can also use a nickname, as long as it is unique and free of elements such as numbers and special characters (tricks often used to imitate the name of others, with the purpose of impersonating others or stealing their identity).
You will not be able to use the additional profiles to commit violations: any violations of the platform’s policies will have an effect on the main profile and, in the event of repeated violations, you could also incur a ban on the reference account. As linked to the main account, the additional profiles will not contribute to increasing the platform’s metrics, including those relating to active users, monthly and / or daily.