One week after the announcement of Apple of the changes onApp Store related to Digital Markets Act (DMA) of the EUthe Cupertino giant has revealed how for its digital store the old continent represents just the 7% of global revenues.
The information was released by Luca Masterschief financial officer of the company, who also stressed that the economic impact of these changes will largely depend on the approach of the developers.
Because of the DMA, Apple must open up to alternative app stores and allow developers to use third-party payment platforms. In this sense, the company still aims to obtain revenue charging a fee for each app downloaded when a software exceeds one million downloads.
In this time of change, the App Store still remains a huge source of revenue for Apple. Last quarter, in fact, the platform achieved I got a recordwith a total turnover reaching i 23.1 billion per year as regards the digital store only.
Apple and DMA: big changes ahead and a hail of criticism
Apple has continued to defend the App Store and its fee ecosystem by saying it offers the best privacy and security. The CEO Tim Cook stressed that the company will not be able to provide adequate service to its users due to DMA restrictions.
Apple is apparently exploring several avenues to increase App Store revenue. In this sense the company seems to want to expand into the streaming sector for i servizi di cloud gaming via the App Store. Additionally, it is extending support for systems in-app purchase a minigames, mini-app, plug-in e chatbot.
The initiatives of the IT giant, however, were not liked by everyone. Other large companies in the sector, such as Microsoft, have harshly criticized Apple’s intentions. Certainly, the application of the DMA will lead to major digital changes not only as regards the Cupertino giant.