The Mountain View giant had anticipated it during the Google I/O conference and now it has started implementing a new feature called Search Generative Experience (SGE)bringing the results generated by artificial intelligence in stile ChatGPT directly into your own search engine. The feature is now available for US users enrolled in the program Search Labs.
SGE can handle complex searches and return information based onartificial intelligence within one dedicated colored section just below the search bar. This is a significant change from the Traditional Google SERPwhich is white with ten links in blue.
Google Search will collect information from all over the internet and will present them in a simple listsuch as providing links to purchase on Best Buy, the largest consumer electronics retailer in the United States, and other websites.
Risks and benefits of generative AI in Google Search
Google Search results could experience their biggest change with the introduction of thegenerative artificial intelligence which has all the potential to rock the entire internet. Take, for example, a search “bluetooth speaker for a pool party,” where the sponsored ads are followed by a blue box containing the AI results.
This box contains information gleaned from somewhere, along with unsourced statements and opinions, which makes difficult to judge its reliability. The links provided appear to lead to manufacturers’ websites and it takes two to three scrolls to locate neutral external websites. This design seems to aim at keep users on Googleputting the survival of several sites at risk.
For now, the results of generative AI are available only on request. You will need to open the Google Search app and tap on the new one “lab” label at top left. From there, you can choose to partecipare a “Search Labs”, which includes ChatGPT-style results. At this point, you can join a waiting list and if everything continues as with the Google Bard, the full release could be months away. Indeed, when Google announced the idea of ”Search Labs”, it stated that the features “will be available for a limited time”.
The new Google Search interface
There is a subtle difference between the desktop and mobile interfaces. In the desktop version, the websites from which the response information was taken are displayed on the right. A dedicated button allows you to expand the interface and check the information. In the mobile version, however, the answers provided are available on a carousel.
Below the AI response form is the option to ask follow up questions or ask for your own. This command will start the “conversational” mode with a chatbot which will take into account the context of the previous questions to provide further answers.
When looking to buy something, the SGE search will deliver additional and contextual options upon purchase. So if you’re looking for a suitable bluetooth speaker for outdoors, relevant details like waterproofness and battery life will be shown, along with a number of choices for you to decide on.
Finally, Search Labs has incorporated two new features. “Code Tips” offers smart and fast coding information for a variety of programming languages, tools and algorithms, such as C, C++, Go, Java, JavaScript, Kotlin, Python, TypeScript, Docker, Git and Shell. “Add to Sheets” allows users to directly embed search results into existing workbooks without hassle.
to know more: Artificial Intelligence, what it is and what it can do for us