With an ad hoc event and a special marketing campaign dedicated to self-discovery, Gucci presented a special version of the Oura Ring 3 smart fitness ring.
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The idea of making technological jewels is not entirely new, just think of the Apple Watch Hermés, the Mizrahi smartwatch with Swarovski, or the Bellabeat product set: now, the ultra-luxury smart ring Gucci x Oura also belongs to this category. , priced at 950 euros with a Lifefime Membership subscription (usually from 6 euros a month) included forever (with attached detailed metrics and various contents).
Presented with the photographic campaign “A journey of self-discovery”, the new Gucci x Oura, created by the Gucci house in tandem with the Finnish technology brand Oura specializing in smart rings, is based on the specifications of the already known Oura Ring 3 of October 2021: waterproof up to 100 meters, in this case it is made, instead of titanium, in black synthetic corundum with some details in 18-karat gold (material also used for the GG logo), so you can also benefit from a weight now reduced to 4 grams (vs the 6 of the classic model).
7.9 mm wide (approximately 0.3 inches), the Gucci x Oura smart ring includes 7 improved body temperature sensors, in addition to those (3 LEDs) needed to detect heart rate (during exercise, daytime and, with an accuracy of 99.6%, during sleep.), to calculate cardiac variability, blood oxygen saturation, sleep quality in its various phases, detecting whether there are breathing problems during rest (thanks to the values of the ‘SpO2).
Always among the capabilities of the ring, borrowed from the standard variant, there are those that allow attention to the female cycle (via temperature sensors), breathing, and to calculate a “readiness” index to evaluate (based on HRV values ) how much he recovered. Also compatible with Google Fit and Apple Health, through the companion app for Android and iOS, it allows you to drive audio sessions for sleep, meditation, concentration, and breathing.
The autonomy of the new ultra-luxury Gucci x Oura smart ring, once loaded via the base, always with the GG logo, ranges from 4 to 7 days. Currently, it is possible to buy it, in 8 different sizes, on Gucci’s official website (gucci.com/at/de/pr/c/gucci-x-oura-ring-p-705220IAABW8029).