To the great surprise of those who work in the context of social network marketing, Meta has officially announced that it will close its shop soon API which allows you to access the group on Facebook from external services. This possibility, exploited for campaigns in the context of Web marketing, will in fact removed within 90 days.
For developers and companies working with Facebook, this is certainly not good news. Closing the API, in fact, could cause major problems at the level planning e automation of the publication of the posts, sowing chaos regarding strategies that have been well planned for months.
According to what was explained by Adam PetersonCEO of VipeCloud, the closure will have a major impact on its business and others like it. VipeCloud provides a suite of tools for scheduling social media posts that has obviously been penalized by this Meta initiative.
VipeCloud customers were caught off guard by this initiative and are experiencing great discomfort regarding their activities on Facebook.
Stop third-party access Facebook: earthquake for companies and marketers
If for VipeCloud the stop to third-party access to Facebook groups could be detrimental, for other companies in the sector it could directly mean the closure.
As reported by TechCrunchcompany like PostMyParty They are in the process of closing their doors. The owner of the same admitted that he will lose seven years of work and over 10,000 customers due to Meta’s move.
Furthermore, those who work in the sector explain how the reasons for the closure of the API are not clear and, in this regard, it is not even understandable whether developers will be provided with an alternative solution.
Maurice W. EvansMeta Certified Community Manager, believes this move will pose challenges for small businesses, developers and digital marketplaces, but will also represent a change in philosophy for Facebook and the entire platform.
For Evans, in fact, “Removing third-party access to Facebook Groups could significantly alter the digital landscape, creating both obstacles and opportunities for community managers and businesses alike. As a Meta Certified Community Manager, I have seen firsthand the value these tools bring to fostering vibrant, engaged online communities. This shift highlights the need for adaptability and innovation in our strategies“.