Il social network Reddit presented a new ad format that could create some disorientation among users.
The graphics proposed by the platform to advertisers, implemented just a few hours ago, faithfully reproduce common user posts. As communicated by the social network, this new form of advertising has been named free-form ads (that is to say “free-form ads“) and was specifically designed to resemble the organic community content.
The new ads will allow advertisers to exploit different contents for their campaigns, ranging from the simple text at Imagesuntil video. All with a format reminiscent of megathread (an aggregation of threads covering the same topic).
According to Reddit, the open nature of these ads will allow advertisers to unleash their creativity, starting constructive conversations with users.
What are the results of Reddit’s new advertising policies?
Still in the context of Reddit and advertising, the platform presented a new function for create and manage ads. According to the social network itself, this new management system should help companies to introduce new products and services to the public.
Having said that, how are users taking this “aggressive” policy regarding advertising on Reddit? Apparently very good. From the first tests, in fact, the platform spoke in one increase in clicks on ads by 28%. Despite this, to be able to determine whether this innovation actually has concrete results, it is necessary to wait much longer.
As a case history, Reddit presented a recent advertising campaign by Cream Cheese. The post used for the advertisement asked users in which recipes the product was used. In that sense, they were more than 1,000 the users who left a comment, with a notable image (and not only) return for the brand involved.
Over the course of the last month, the same social network has made headlines for having signed an agreement to offer its database to power theArtificial intelligence.